Serial Number: 76035413

Reg Number: 2549111

Word Mark: ZS ASSOCIATES

Goods and Services: IC 009. US 021 023 026 036 038. G & S: Computer Software for use in providing consulting services for sales and marketing by - (1) providing a user with demographics for specified geographic regions throughout the US (as well as outside the US), to permit the user, by selecting various parameters, to develop the size of various areas of sales territories, the deployment of sales personnel or assignment to each territory, and the specific alignment of the various sales territories relative to one another, whereafter monitoring of the sales and marketing activities can be compiled through utilization of the software; (2) analyzing data relating to the purchasing activities of individual customers to determine which customers sales reps should target; and (3) developing customized software to meet individual client needs, set up the initial operation, and then provide continued support while the client uses the software, such customized software applications including - call targeting for sales reps, call reporting systems for sales reps, goal-setting functions, data warehousing/analysis systems, incentive compensation administration systems, decision support systems for sales organizations, marketing decision support systems for marketing organizations, and so forth. FIRST USE: 19830921. FIRST USE IN COMMERCE: 19830921

IC 035. US 100 101 102. G & S: Business consultation, namely providing sales and marketing consulting services including sales force strategy, design, size, structure, resource allocation, territory alignment and deployment; business consultation in the field of incentive compensation and productivity, marketing research, economic forecasting and product portfolio optimization, and business merger integrations. FIRST USE: 19830921. FIRST USE IN COMMERCE: 19830921

Mark Drawing Code: (1) TYPED DRAWING

Filing Date: 04/27/2000

Current Basis: 1A

Original Filing Basis: 1A

Owner: (REGISTRANT) ZS Associates CORPORATION ILLINOIS 1800 Sherman Avenue Evanston ILLINOIS 602013794

(LAST LISTED OWNER) ZS ASSOCIATES, INC. INC. ASSOCIATION ILLINOIS 1800 SHERMAN AVE., STE. 700 EVANSTON ILLINOIS 60201

Attorney of Record: Christine B. Redfield

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "ASSOCIATES" APART FROM THE MARK AS SHOWN

Type of Mark: TRADEMARK. SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 4236