Serial Number: 78813318

Reg Number: 3624750

Word Mark: YPA

Goods and Services: IC 009. US 021 023 026 036 038. G & S: Computer software for use in centralized database management, namely, for providing updates to database information regarding telephone book advertising prices; computer software for reviewing database information on telephone directory advertising rates and data, for report generation in connection with telephone directory advertising rates and data, and for customer review of telephone directory advertising rates and data; Downloadable electronic publications in the nature of catalogs in the field of yellow pages advertising; Electronic publications, namely, catalogs featuring information in the field of yellow pages advertising recorded on computer media; Prerecorded magnetic data carriers featuring a database of information on telephone directory advertising, telephone directory advertising rates and data, and computer software for reviewing database information on telephone directory advertising rates and data, for report generation in connection with telephone directory advertising rates and data, and for customer review of telephone directory advertising rates and data; prerecorded digital data carriers featuring a database of information on telephone directory advertising, telephone directory advertising rates and data, and computer software for reviewing database information on telephone directory advertising rates and data, for report generation in connection with telephone directory advertising rates and data, and for customer review of telephone directory advertising rates and data. FIRST USE: 20041000. FIRST USE IN COMMERCE: 20041000

IC 035. US 100 101 102. G & S: Advertising and advertisement services; Advertising and promotion services and related consulting; Association services, namely, promoting the interests of Yellow Pages directory publishers and advertisers; Cooperative advertising and marketing; Cooperative advertising and marketing services by way of solicitation, customer service and providing marketing information via websites on a global computer network; Licensing of telephone directory cooperative advertising rates and data; On-line business directories featuring contact information and business hours for Yellow Pages publishers and White Pages publishers, as well as certified marketing representatives in the field of Yellow Pages advertising and White Pages advertising; on-line business directories featuring telephone directory headings; Outsourcing in the field of data entry and data maintenance. FIRST USE: 20041000. FIRST USE IN COMMERCE: 20041000

IC 042. US 100 101. G & S: Providing online non-downloadable software for use in database management, namely, for providing updates to database information regarding telephone book advertising prices; providing online non-downloadable software for use in reviewing database information in the field of telephone directory advertising rates and data, for report generation in connection with telephone directory advertising rates and data, and for customer review of telephone directory advertising rates and data; providing online non-downloadable software for use in reviewing database information in the field of telephone directory advertising, for use in report generation in connection with telephone directory advertising, and for use in customer review of telephone directory advertising information. FIRST USE: 20080724. FIRST USE IN COMMERCE: 20080724

Mark Drawing Code: (4) STANDARD CHARACTER MARK

Filing Date: 02/13/2006

Current Basis: 1A

Original Filing Basis: 1B

Owner: (REGISTRANT) Yellow Pages Integrated Media Association DBA Yellow Pages Association NON-PROFIT CORPORATION DELAWARE Two Connell Drive, First Floor Berkeley Heights NEW JERSEY 07922

Attorney of Record: Rebeccah Gan, Esquire

Type of Mark: TRADEMARK. SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 1527495

SiteNo: 198802