IC 042. US 100 101. G & S: A suite of software-as-a-service applications that enables large companies to build, manage, and measure their social media presence; a suite of software-as-a-service applications enabling companies to build and connect to social media platforms from a central location; a suite of software-as-a-service applications used by companies to manage all social media properties, content and conversations through scalable tools; a suite of software-as-a-service applications used by companies to measure their marketing performance, to compile data used to understand marketing effectiveness, and to analyze marketing influences, reach and earned media value; consulting in the field of design, development, integration, implementation of social media software tools for allowing groups to generate contact, engage in peer-to-peer conversations, and exchange content; design, development, implementation and integration of social media software tools into multiple systems and networks used for allowing groups to generate contact, engage in peer-to-peer conversations, and exchange content; computer monitoring service which tracks social media software tool performance. FIRST USE: 20071130. FIRST USE IN COMMERCE: 20071130