IC 042. US 100 101. G & S: Providing on-line non-downloadable software for competing in sports challenges in the nature of electronic sporting competitions based on in-person sporting activities; providing on-line non-downloadable software for competing in sports challenges in the nature of electronic bowling competitions based on in-person bowling activities and on-line electronic game play based on in-person bowling activities; providing on-line non-downloadable software for managing social media interactions, loyalty rewards programs, on-line chats, statistics, scores and points, all corresponding to live or on-line bowling; software as a service (SaaS) services featuring software for competing in sports challenges in the nature of electronic sporting competitions based on in-person sporting activities and on-line electronic game play based on in-person sporting activities; providing temporary use of on-line non-downloadable computer game software. FIRST USE: 20091100. FIRST USE IN COMMERCE: 20091100