Serial Number: 85393255

Reg Number: 4335588

Word Mark: WII U

Goods and Services: IC 035. US 100 101 102. G & S: (Based on Use in Commerce and Based on 44(e)) Providing incentive awards programs for customers through the implementation of promotional prize drawings and games to reward loyalty; providing retail store services for consumer video game programs; providing retail store services for programs for hand-held game machines with liquid crystal displays; providing online retail store services for programs for video game machines; providing online retail store services for software for video game machines; (Based on 44(e)) Advertising and publicity services; providing retail store services for consumer video game machines; providing retail store services for electronic circuits, optical discs, ROM cards, ROM cartridges and other storage media recorded with programs for consumer video game machines; providing retail store services for controllers, joysticks and memory cards for consumer video game machines; providing retail store services for other parts and fittings for consumer video game machines; providing retail store services for hand-held game machines with liquid crystal displays; providing retail store services for electronic circuits, optical discs, ROM cards, ROM cartridges and other storage media recorded with programs for hand-held game machines with liquid crystal displays; providing retail store services for parts and fittings of hand-held game machines with liquid crystal displays; providing retail store services for game machines and apparatus; providing retail store services for other toys; providing online retail store services for video game machines and apparatus; providing online retail store services for discs for video game machines. providing online retail store services for controllers, joysticks, memory cards and accessories for video game machines; providing online retail store services for toys; providing online retail store services for magazines, manuals, players guides and other printed matter in the field of video games. FIRST USE: 20121118. FIRST USE IN COMMERCE: 20121118

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 26.11.21 - Rectangles that are completely or partially shaded

Filing Date: 08/09/2011

Current Basis: 1A;44E

Original Filing Basis: 1B;44D;44E

Owner: (REGISTRANT) NINTENDO OF AMERICA INC. CORPORATION WASHINGTON 4600 150TH AVENUE NE REDMOND WASHINGTON 98052

Attorney of Record: Jerald E. Nagae, Reg. No. 29,418

Description of Mark: The color(s) gray and blue is/are claimed as a feature of the mark. The mark consists of the word "Wii" in gray stylized lettering followed by a blue rectangle with rounded corners displaying a carved out portion in the shape of the letter "U" with the upper ends of the "U" shape being flush with the upper edge of the rectangle.

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 1858