Serial Number: 77706347

Reg Number: 3805503

Word Mark: WASA BAKED SINCE 1919

Goods and Services: IC 030. US 046. G & S: Preparations made from cereals, namely, ready-to-eat cereal-derived food bars, breakfast cereals and cookies; bread; rolls; buns; crispbread; crackers; tarts; foodstuff, namely, processed cereal; sandwiches; pastry, namely, pasties; cakes; rice cakes; rusks; breakfast cereal; muesli; oat flakes; oat-based food in the nature of oatmeal, processed crushed oats and husked oats; unleavened bread; bread substitutes in the nature of breadsticks; cereal-based snack foods; biscuits; pastry; chocolate and chocolate-based products or products containing chocolate, namely, chocolate syrup, chocolate-based ready to eat food bars; bakery products; snacks, namely, cereal-derived fruit bars, grain-based food bars also containing fruit and fruit-based organic food bars and sweet snacks, namely, cakes, cookies and biscuits, Viennese pastries, particularly croissants, brioches, raisin breads and pains au chocolat; preparations for making cakes, namely, cake mix; pizzas and preparations for pizzas in the nature of pizza sauce, pizza crust mixes, prepared and frozen pizza crust. FIRST USE: 20070100. FIRST USE IN COMMERCE: 20070100

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 24.11.02 - Crowns open at the top
26.13.21 - Quadrilaterals that are completely or partially shaded
26.13.25 - Quadrilaterals with one or more curved sides

Filing Date: 04/03/2009

Current Basis: 1A

Original Filing Basis: 1A

Owner: (REGISTRANT) Wasabrod AB JOINT STOCK COMPANY SWEDEN Box 6722 Stockholm SWEDEN SE-11385

(LAST LISTED OWNER) BARILLA SVERIGE AB PRIVATE LIMITED LIABILITY COMPANY SWEDEN BOX 6722 STOCKHOLM SWEDEN SE-113 85

Attorney of Record: Hae Park-Suk

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "BAKED SINCE 1919" APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) yellow, blue and white is/are claimed as a feature of the mark. The mark consists of the following: the word "WASA" appearing in yellow with a yellow crown over the letter "S" of "WASA," and the wording "BAKED SINCE 1919" appearing in white directly below the term "WASA," all within an angled rectangular border appearing in yellow and white and a blue background behind the wording within the border.

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 0825381;2810064;2810065;2810066;2914182;2965607

SiteNo: 287237