Serial Number: 78968605

Reg Number: 3561190

Word Mark: VUELA POR TUS ILUSIONES AVIANCA

Translation: The English translation of "VUELA POR TUS ILUSIONES AVIANCA" is fly for your illusions.

Goods and Services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

IC 039. US 100 105. G & S: AIR TRANSPORT; AIR TRANSPORTATION FOR CARGO, MAIL AND PASSENGERS; COURIER SERVICES; DELIVERY OF GOODS BY AIR; FREIGHT TRANSPORTATION BY AIR; TRAVEL SERVICES, NAMELY, TRAVEL GUIDE SERVICES; TRAVEL AGENCY SERVICES, NAMELY, ARRANGING AND MAKING RESERVATIONS AND BOOKING FOR AIR AND INLAND TRANSPORTATION, AND WHOLESALE AND RETAIL OF TOUR PACKAGES WHICH INCLUDE AIR, INLAND TRAVEL AND CRUISES; ARRANGING TRAVEL TOURS, NAMELY, TOUR GUIDE SERVICES, SIGHT SEEING SERVICES AS PART OF A TOUR OR VACATION PACKAGE; ORGANIZATION, BOOKING AND ARRANGEMENT OF EXCURSIONS, DAY TRIPS AND SIGHTSEEING TOURS; TRAVEL INFORMATION SERVICES; PROVIDING FLIGHT ARRIVAL AND DEPARTURE INFORMATION; AIRPORT PASSENGER CHECK-IN SERVICES; AIRPORT BAGGAGE CHECK-IN SERVICES; AIRPLANE CHARTERING; AIRLINE PASSENGER SERVICES IN THE NATURE OF A FREQUENT FLYER PROGRAM; PROVIDING AN INTERACTIVE WEB SITE CONTAINING INFORMATION, SERVICES AND RESERVATION CAPABILITY, PRIMARILY RELATING TO TRAVEL, CAR RENTAL, AND FREIGHT AND CARGO FORWARDING, NAMELY, AIRLINE FLIGHT SCHEDULES, AIRLINE FLIGHT RESERVATIONS, AIRLINE FLIGHT BOOKINGS, AIRLINE FLIGHT SEATING ASSIGNMENTS, AIRLINE FLIGHT MEALS, CAR RENTAL RESERVATIONS, AND ARRANGEMENT FOR FREIGHT AND CARGO SHIPMENTS

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 18.09.01 - Airplanes; Gliders, airplane
26.13.14 - Quadrilateral (three or more quadrilaterals); Three or more quadrilaterals
26.13.16 - Quadrilaterals touching or intersecting
26.13.21 - Quadrilaterals that are completely or partially shaded

Filing Date: 09/06/2006

Current Basis: 44E

Original Filing Basis: NO FILING BASIS

Owner: (REGISTRANT) Aerovias del Continente Americano S.A. Avianca CORPORATION COLOMBIA Calle 82 No. 50- 50 / 50-30 Local 2 Barranquilla,Atlántico COLOMBIA

Attorney of Record: Michael J. MacDermott

Description of Mark: The color(s) black, gray, lime-green, blue, red, and white is/are claimed as a feature of the mark. The color gray appears in background and around the mark and in the quadrilateral background to the airplane design. The color lime-green appears in the quadrilateral background of the white wording "VUELA". The color blue appears in the quadrilateral background of the white wording "POR TUS". The color red appears in the quadrilateral background in the white wording "ILUSIONES" and in the upper fuselage and tail of the airplane design. The color white appears in the lower fuselage, wings of the airplane design, and in the wording.

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 0731305;0750703;1666987

SiteNo: 170245