Serial Number: 79031419

Reg Number: 3531118

Word Mark: VON MÜHLENEN DUDINGEN WWW.VONMUHLENEN.CH HARTKÄSE AUS SCHWEIZER ROHMLICH, MINDESTENS 45% FETT I. TR./VOLLFETTSTUFE PASTA DURA, LATTE CRUDO, MIN. 45% DI MATERIAL GRASSA IN M.S. PÂTE DURE AU LAIT CRU, MIN. 45% MATIÈRE GRASSE E.S. HARDE KAAS, MET RAUWE MELK, MIN. 45% VETSTOF D.S. QUESO EMMENTAL SUIZO, DE LECHE CRUDA DE VACA, 45% M.G./E.S. GARANTIE QUALITE SUISSE VONMUHLENEN 1861

Translation: The phrases, (a) Hartkäse aus Schweizer Rohmilch, mindestens 45% Fett i. Tr./Vollfettstufe; (b) Pasta dura, latte crudo, min. 45% di material grassa in m.s.; (c) Pâte dure au lait cru, min. 45% matière grasse e.s.; (d) Harde kaas, met rauwe melk, min. 45% vetstof d.s.; (e) Queso Emmental suizo, de leche cruda de vaca, 45% M.G. / E.S. each translate to "Hard cheese, made with raw milk, min. 45% fat in dry matter". The term "GARANTIE" appearing in the mark translates as "GUARANTEE". The term "QUALITE SUISSE" appearing in the mark translates as "SWISS QUALITY".

Goods and Services: IC 029. US 046. G & S: Diary products, excluding ice cream, ice milk and frozen yogurt; cheese; all of the aforesaid goods being of Swiss origin

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 07.03.25 - Aquariums (buildings); Convention hall; Hospitals; Libraries, public libraries; Schools; Wash, car (commercial)
16.01.05 - Albums, record; Compact discs (CDs); Digital versatile discs or digital video discs (DVDs); DVDs; Phonograph records; Record albums; Records, phonograph
26.01.08 - Circles having letters or numerals as a border; Circles having punctuation as a border; Letters, numerals or punctuation forming or bordering the perimeter of a circle
26.01.18 - Circles, three or more concentric; Concentric circles, three or more; Three or more concentric circles

Filing Date: 10/02/2006

Current Basis: 66A

Original Filing Basis: 66A

Owner: (REGISTRANT) von Mühlenen AG AG SWITZERLAND Bonnstrasse 1 CH-3186 Düdingen SWITZERLAND

Attorney of Record: Charles Gorenstein

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "GARANTIE QUALITE SUISSE", "1861" AND "HARTKÄSE AUS SCHWEIZER ROHMILCH, MINDESTENS 45% FETT I. TR./VOLLFETTSTUFE PASTA DURA, LATTE CRUDO, MIN. 45% DI MATERIAL GRASSA IN M.S. PÂTE DURE AU LAIT CRU, MIN. 45% MATIÈRE GRASSE E.S. HARDE KAAS, MET RAUWE MELK, MIN. 45% VETSTOF D.S. QUESO EMMENTAL SUIZO, DE LECHE CRUDA DE VACA, 45% M.G./E.S." APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) red, dark green, green, white, black, orange, blue and yellow is/are claimed as a feature of the mark. The color red appears in a circular design element at the center of the mark, in the lettering "von MÜHLENEN," in the URL address "www.vonmuhlenen.ch", in a square design element appearing next to the name "von MÜHLENEN," as a border or frame element surrounding the aforesaid text and square design element, and in stripes that connect repeating appearances of said design element. The colors dark green, green, and blue appear in a depiction of a mountain range which forms a part of the aforesaid design element in the mark. The color white appears in the design of a circle in the middle of the mark, in the circular background in the center of the mark, in the spots on the repetitive design of a cow, and in the generally rectangular shaped background around the repetitive mountain design. The color black appears in the stylized wording "DUDINGEN", the stylized wording "HARTKÄSE AUS SCHWEIZER ROHMLICH, MINDESTENS 45% FETT I. TR./VOLLFETTSTUFE", the stylized wording "PASTA DURA, LATTE CRUDO, MIN. 45% DI MATERIAL GRASSA IN M.S.", the stylized wording "PÂTE DURE AU LAIT CRU, MIN. 45% MATIÈRE GRASSE E.S.", the stylized wording "HARDE KAAS, MET RAUWE MELK, MIN. 45% VETSTOF D.S.", the stylized wording "QUESO EMMENTAL SUIZO, DE LECHE CRUDA DE VACA, 45% M.G./E.S.", in the repetitive square background behind the design of a cow, and in the spots on the design of a cow. The color orange appears in the stylized wording "GARANTIE", "QUALITE SUISSE", "VON MUHLENEN" and "1861", all within the concentric orange circular outlines in the center of the mark, and in the outline of the repetitive design of a cow. The color yellow appears in the generally circular background behind all other elements.

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 39866