Serial Number: 85402909

Word Mark: V.ME

Goods and Services: IC 035. US 100 101 102. G & S: Data processing in the field of banking, computerized database management in the field of banking; promoting the goods and services of others by means of discounts, advertisements, electronic offers, incentives in the nature of rebates, reward points and value added offers and promotional contests generated in connection with the use of payment cards; promoting payment card usage through promotional incentives available through program registration and electronic communications by e-mail or text messages; providing consumer information services in the field of retail store and automated teller machines (ATM) locations, and other locations of interest; business information services in the field of data analytics, namely, data selection, data arrangement, data processing, data presentation, data cleansing and data distribution in the fields of marketing demographics and consumer purchasing behaviors relating to banking and financial services; financial records management

Mark Drawing Code: (4) STANDARD CHARACTER MARK

Filing Date: 08/19/2011

Current Basis: 1B

Original Filing Basis: 1B

Owner: (APPLICANT) Visa International Service Association CORPORATION DELAWARE 900 Metro Center Boulevard Foster City CALIFORNIA 94404

Attorney of Record: Denise Yee

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 377