Serial Number: 77623878

Reg Number: 4129026

Word Mark: VIVOHEALTH!

Translation: The English translation of "VIVO" in the mark is "ALIVE".

Goods and Services: IC 035. US 100 101 102. G & S: retail pharmacy services, retail stores and online retail stores, all featuring health and wellness products, namely, prescription drugs and over the counter medications, consumer medical products, spa products such as lotions and massage equipment, skin care products and cosmetics, uniforms, apparel, jewelry, cancer-focused apparel, bras, wigs, orthopedics and sports rehabilitation products, breast feeding products, products for babies, including diapers, child care products, lactation services, nutritional supplements, vitamins, food, including healthy foods and snacks, products for diabetes, products for stroke victims, cookbooks and DVDs, plants and gifts, picture frames, oncology products, geriatric products, including incontinence products, wound care products, medication organizers, exercise and fitness equipment, and relaxation products, home care products, books and pamphlets providing medical guidance and information; customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; promoting the goods and services of others by means of the issuance of loyalty rewards cards; providing incentive award programs for customers and employees through the distribution of prepaid stored value cards for the purpose of promoting and rewarding loyalty; and providing incentive award programs for customers through the issuance and processing of loyalty coupons for frequent use of participating businesses. FIRST USE: 20091118. FIRST USE IN COMMERCE: 20091118

IC 036. US 100 101 102. G & S: Providing rebates for credit card use as part of a customer loyalty program. FIRST USE: 20091118. FIRST USE IN COMMERCE: 20091118

Mark Drawing Code: (4) STANDARD CHARACTER MARK

Filing Date: 12/01/2008

Current Basis: 1A

Original Filing Basis: 1B

Owner: (REGISTRANT) North Shore-Long Island Jewish Health System, Inc. CORPORATION NEW YORK 145 Community Drive Great Neck NEW YORK 11021

Attorney of Record: Holly Pekowsky

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 91069