(REGISTRANT) Premera Blue Cross CORPORATION WASHINGTON P.O. Box 327 Mail Stop 316 Seattle WASHINGTON 981110327 | VIVACITY V - 77731205 - Trademark Search | Registered by Jerald E. Nagae, Reg. No. 29,418

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Filing Date:

VIVACITY V

Serial Number: 77731205

Reg Number: 3887223

Word Mark: VIVACITY V

Goods and Services: IC 035. US 100 101 102. G & S: Providing assistance, fitness and health evaluation and consultation to business clients to help their employees make health, wellness, and nutritional changes in their daily living to increase productivity and lower health care costs. FIRST USE: 20090602. FIRST USE IN COMMERCE: 20090602

IC 041. US 100 101 107. G & S: Providing assistance and fitness consultation to business clients to help their employees make physical fitness, strength, conditioning, and exercise changes in their daily living. FIRST USE: 20090602. FIRST USE IN COMMERCE: 20090602

IC 044. US 100 101. G & S: Providing health information in the field of preventative health, namely, diet and nutrition, smoking cessation, fitness and exercise, weight reduction and diet planning; providing consultation in the fields of health and lifestyle, in relation to preventative health, diet and nutrition, smoking cessation, weight reduction, diet planning and lifestyle wellness. FIRST USE: 20090602. FIRST USE IN COMMERCE: 20090602

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 26.01.21 - Circles that are totally or partially shaded.
26.13.14 - Quadrilateral (three or more quadrilaterals); Three or more quadrilaterals
26.13.21 - Quadrilaterals that are completely or partially shaded
26.17.09 - Bands, curved; Bars, curved; Curved line(s), band(s) or bar(s); Lines, curved
27.03.01 - Geometric figures forming letters, numerals or punctuation

Filing Date: 05/07/2009

Current Basis: 1A

Original Filing Basis: 1B

Owner: (REGISTRANT) Premera Blue Cross CORPORATION WASHINGTON P.O. Box 327 Mail Stop 316 Seattle WASHINGTON 981110327

Attorney of Record: Jerald E. Nagae, Reg. No. 29,418

Description of Mark: Color is not claimed as a feature of the mark. The mark consists of a darker shaded curved line on the left side overlaps a lighter shaded curved line on the right to form a letter "V" shape. Where the lighter shaded curved line intersects the darker shaded line, there is a lighter shaded line, to form a darker shaded diamond shape at the bottom of the "V" shape. Above the center of the opening for the letter "V" shape is a filled shaded circle. The "V" shape is then followed by the word "VIVACITY".

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 5583

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