Serial Number: 77744164

Reg Number: 4234334

Word Mark: VIVA ELVIS

Goods and Services: IC 009. US 021 023 026 036 038. G & S: Pre-recorded media for the storage and reproduction of sound and/or video, featuring music and/or theatrical or dramatic performances, namely, audio cassettes, video cassettes, audio discs, video discs, compact discs, digital versatile disks, digital video discs, interactive compact discs, diskettes, vinyl records, audio tapes, video tapes, motion picture films featuring musical, theatrical and dramatic performances; cases for holding audiotape and videotape cassettes and discs; sunglasses and sunglasses cases; decorative magnets; entertainment software, namely, multimedia interactive computer game software, educational software, namely, multimedia interactive computer game software, multimedia software recorded on CD-ROM and other read-only formats featuring education in the fields of music, drama and variety acts; magnetically-encoded debit cards for use in public telephones; bicycle helmets; binoculars; musical sound and video recordings; downloadable musical sound and video recordings; mouse pads; beeper carrying cases, namely, beeper bags; frames, namely, optical frames. FIRST USE: 20101105. FIRST USE IN COMMERCE: 20101105

IC 041. US 100 101 107. G & S: Entertainment services, namely, production of musical audio and video recordings; record production; musical concert booking and live music concerts; conception, creation, production, and presentation of theatrical performances featuring artistic acts, comical acts, choreography and/or dance acts, set to music and/or song; conception, creation, production and presentation of audio-visual works, namely, ongoing television entertainment programs in the field of music, ongoing radio entertainment programs in the field of music, motion picture films and video cassettes featuring music and movies; online information services in the field of entertainment; ticket booking and ticket reservation services for theatrical shows featuring artistic acts, comical acts, choreography and dance acts set to music and song; production of recorded theatrical performances in the form of multimedia recorded on CD-ROM, in the nature of a video, akin to a videotape, to be viewed on a computer in CD-ROM format. FIRST USE: 20101201. FIRST USE IN COMMERCE: 20101201

Mark Drawing Code: (4) STANDARD CHARACTER MARK

Filing Date: 05/26/2009

Current Basis: 1A

Original Filing Basis: 1B

Owner: (REGISTRANT) Elvis Presley Enterprises, Inc. CORPORATION TENNESSEE 3734 Elvis Presley Blvd. Memphis TENNESSEE 38116

Attorney of Record: Douglas N. Masters

Description of Mark: Color is not claimed as a feature of the mark.

Type of Mark: TRADEMARK. SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 1265579;1327127;2241437;AND OTHERS

SiteNo: 286783