Serial Number: 85547479

Reg Number: 4318550

Word Mark: VELATA

Translation: The English translation of "VELATA" in the mark is "veiled."

Goods and Services: IC 035. US 100 101 102. G & S: Sales promotion services, namely, conducting employee and sales associate incentive award programs to promote on the job productivity and sales of fragrant, perfumed and scented wickless candles, fragrant, perfumed and scented wax bars and chips, fragrance oils and additives, scented and perfumed air and room sprays and fresheners, scented fresheners for cars, and electric decorative burners and warmers for warming scented wax, and hand-operated kitchen utensils, fondue pots with heat source, and chocolate and chocolates; retail services, namely, retail shop-at-home party services featuring fragrant, perfumed and scented wickless candles, fragrant, perfumed and scented wax bars and chips, fragrance oils and additives, scented and perfumed air and room sprays and fresheners, scented fresheners for cars, and electric decorative burners and warmers for warming scented wax, and hand-operated kitchen utensils, fondue pots with heat source, and chocolate and chocolates; loyalty incentive programs and discounts for commercial, promotional and/or advertising purposes for sellers and purchasers of fragrant, perfumed and scented wickless candles, fragrant, perfumed and scented wax bars and chips, fragrance oils and additives, scented and perfumed air and room sprays and fresheners, scented fresheners for cars, and electric decorative burners and warmers for warming scented wax, and hand-operated kitchen utensils, fondue pots with heat source, and chocolate and chocolates. providing membership club services through the creation and administration of incentive award programs to promote retail sale of fragrant, perfumed and scented wickless candles, fragrant, perfumed and scented wax bars and chips, fragrance oils and additives, scented and perfumed air and room sprays and fresheners, scented fresheners for cars, and electric decorative burners and warmers for warming scented wax; computerized on-line ordering services in the fields of fragrant, perfumed and scented wickless candles, fragrant, perfumed and scented wax bars and chips, fragrance oils and additives, scented and perfumed air and room sprays and fresheners, scented fresheners for cars, and electric decorative burners and warmers for warming scented wax, and hand-operated kitchen utensils, fondue pots with heat source, and chocolate and chocolates; providing retail in-home shopping services in the fields of fragrant, perfumed and scented wickless candles, fragrant, perfumed and scented wax bars and chips, fragrance oils and additives, scented and perfumed air and room sprays and fresheners, scented fresheners for cars, and electric decorative burners and warmers for warming scented wax; multi-level business marketing services for fragrant, perfumed and scented wickless candles, fragrant, perfumed and scented wax bars and chips, fragrance oils and additives, scented and perfumed air and room sprays and fresheners, scented fresheners for cars, and electric decorative burners and warmers for warming scented wax, and hand-operated kitchen utensils, fondue pots with heat source, and chocolate and chocolates. FIRST USE: 20120501. FIRST USE IN COMMERCE: 20120501

Mark Drawing Code: (4) STANDARD CHARACTER MARK

Filing Date: 02/20/2012

Current Basis: 1A

Original Filing Basis: 1B

Owner: (REGISTRANT) Scentsy, Inc. CORPORATION IDAHO P. O. Box 1335 Meridian IDAHO 83680

Attorney of Record: Brad R. Frazer

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 20008