Serial Number: 77726073

Reg Number: 3686087

Word Mark: VALUECLICK MEDIA

Goods and Services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

IC 042. US 100 101. G & S: PROVIDING TEMPORARY USE OF ONLINE NON-DOWNLOADABLE SOFTWARE THAT FACILITATES TRACKING AND ANALYZING ACTIVITIES OF WEB USERS FOR BUSINESS MANAGEMENT AND ADVERTISING PURPOSES. FIRST USE: 20051000. FIRST USE IN COMMERCE: 20051000

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 24.15.25 - Other arrows
26.01.21 - Circles that are totally or partially shaded.
26.01.31 - Circles - five or more; Five or more circles
26.11.09 - Rectangles made of geometric figures, objects, humans, plants or animals

Filing Date: 04/30/2009

Current Basis: 1A

Original Filing Basis: 1A

Owner: (REGISTRANT) ValueClick, Inc. CORPORATION DELAWARE 30699 Russell Ranch Road, Suite 250 Westlake Village CALIFORNIA 91362

Attorney of Record: Lawrence G. Townsend

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "MEDIA" APART FROM THE MARK AS SHOWN

Description of Mark: Color is not claimed as a feature of the mark. The mark consists of the words "VALUECLICK MEDIA" stacked below and to the left of a design comprised of rows of dots in increasing size, substantially forming a tilted square, and containing larger dots forming an arrow.

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 2384486;2398152

SiteNo: 288384