Serial Number: 78583925

Reg Number: 3446502

Word Mark: V

Goods and Services: IC 036. US 100 101 102. G & S: Broad based financial services, namely, banking, bill payment and presentment services, credit card services, debit card services, charge card services, pre-paid card services offered through cards with stored value, electronic credit and debit transactions, cash disbursement, cash replacement rendered by credit card and debit cards, electronic cash transactions, check verification, check cashing, deposit access and automated teller machine services, point of sale and point of transaction services, transaction authorization and settlement services, electronic payment processing services, credit card and debit card verification, payment transaction authentication and verification services, facilitating person-to-person payment services through electronic means via a global computer network; value exchange services, namely, secure electronic cash transactions and electronic cash transmissions, over public computer networks to facilitate electronic commerce; electronic funds transfer, stored value smart card services and electronic cash services, namely, currency exchange in a secure environment over global electronic communications networks, providing financial information, namely, credit and debit card data and reports, travel insurance underwriting services, financial records management, electronic funds transfer and currency exchange services, financial assessment and risk management services for others in the field of consumer credit; credit management services, dissemination of financial information via a global computer network, financial information rendered by computer by means of a secure information computer network and advisory services regarding all of the foregoing services. financial analysis and consultation, namely, providing a wide range of information and analysis to financial institutions by electronic means in connection with credit cards, debit cards and other payment cards, marketing data, cardholder spending, fraud, risk management, terminated merchants and reporting of charge backs on credit cards. FIRST USE: 20060101. FIRST USE IN COMMERCE: 20060101

Mark Drawing Code: (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM

Filing Date: 03/09/2005

Current Basis: 1A

Original Filing Basis: 1B

Owner: (REGISTRANT) Visa International Service Association CORPORATION DELAWARE M1-11A 900 Metro Center Boulevard Foster City CALIFORNIA 94404

Attorney of Record: Denise Yee

Description of Mark: The color(s) blue and gold is/are claimed as a feature of the mark. The color gold and blue appear in the wing. The mark consists of a stylized "V" with a gold wing on the tip of the left arm of the "V" and the remainder of the "V" is blue in color.

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 3879