Serial Number: 85501640

Reg Number: 4310180

Word Mark: V

Goods and Services: IC 009. US 021 023 026 036 038. G & S: Software for displaying advertising and marketing information; enabling consumers to receive loyalty and promotional rewards and incentives; enabling consumer participation in interactive loyalty and rewards programs; enabling media identification and recognition; receiving and displaying promotions, Internet links, loyalty rewards and other information on a mobile device; enabling users to upload, download, post, show, display, tag, discuss, share or provide electronic media or information via a communications network; enabling users to upload, download, display, view, receive, post and share data and information for social networking purposes; enabling users to perform electronic transactions via a mobile communication network; providing loyalty account management, reward redemption, and location-based commerce services; enabling transmission and receipt of advertising and promotions; social networking; enabling consumer interaction with various forms of media and entertainment; enabling consumer participation in interactive loyalty and rewards programs, and consumer interaction within a social networking environment; and enabling electronic transactions via one or more communication networks, loyalty account management, reward redemption, location-based commerce; enabling recognition of audio/visual samples detected in a user's environment; receiving, and displaying promotions, Internet links, loyalty rewards and other information in response to recognition and identification of audio/visual content; recognizing and identifying audio/visual content. FIRST USE: 20120126. FIRST USE IN COMMERCE: 20120126

IC 035. US 100 101 102. G & S: Advertising, marketing and promotional services; advertising, including promotion relating to the sale of articles and services for third parties by the transmission of advertising material and the dissemination of advertising messages via digital communications networks; advertising, marketing and promotional services in the nature of e-mail and text message campaigns for others based on individual consumers' media consumption and audio/visual experiences; advertising via electronic media and specifically via digital communications networks; advertising and commercial information services via mobile phones and other handheld telecommunications devices; providing advertising service to distribute advertisements for display on mobile phones and other handheld telecommunication devices, namely, in websites, social conversations over the Internet, e-mails, blogs, instant messages, text messages, multimedia messages, and other electronic messages; advertising and promotion services and related consulting; advertising services for the promotion of goods and services; advertising services, namely, providing advertising space on mobile applications accessible via digital communications networks; promoting the goods and services of others by disseminating advertisements via a global computer network and via digital communications networks to web browsers and mobile applications; dissemination of advertising for others via wireless telecommunications networks; electronic commerce services, namely, providing information about products and services of others via digital communications networks for advertising and sales purposes; marketing, advertising, and promoting the retail goods and services of others to wireless electronic devices; customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes. providing incentive award programs for customers by providing rewards and promotions for the purpose of promoting and rewarding loyalty; providing incentive award programs for customers through the issuance and processing of coupons, in response to the individual consumers' media consumption and audio/visual experiences; consumer loyalty services for commercial, promotional, and/or advertising purposes, namely, administration of loyalty and rewards programs that allows consumers to redeem points, rewards and other promotional offers in response to the individual consumers' media consumption and audio/visual experiences. FIRST USE: 20120126. FIRST USE IN COMMERCE: 20120126

IC 038. US 100 101 104. G & S: Broadcasting services, namely, transmission of information via digital communications networks; delivery of messages by electronic transmission; electronic transmission of messages and data; transmission of information by digital communications networks; transmission of messages; transmission of messages over electronic media; transmission of SMS messages; electronic messaging; delivery of information via telephone or mobile phone; delivery of audio/visual content via telephone or mobile phone; transmission to consumers of information, Internet links, and electronic data in response to recognition and identification of audio/visual content; electronic transmission to consumers of information, sales offers, promotions, rewards and/or competitions in response to recognition and identification of audio/visual content; electronic transmission of streamed and downloadable audio and video files, and text files, via communications networks. FIRST USE: 20120126. FIRST USE IN COMMERCE: 20120126

IC 042. US 100 101. G & S: Developing and managing application software and databases for delivery of content provided by brand-owners and businesses; computer services, namely, providing online nondownloadable software for delivery of multi-media content to individual consumers in response to such individual consumers' media consumption and audio/visual experiences; computer services, namely, hosting, managing, developing, analyzing, and maintaining software applications, software, and web sites for the purpose of advertising, marketing and promoting the goods and services of others; computer services, namely, maintaining software applications, software and web sites for the purpose of advertising, marketing and promoting the goods and services of others, namely, operation of a computer network infrastructure for dissemination of advertising for others via wireless telecommunications networks; computer service, namely, acting as an application service provider in the field of information and database management to host computer application software for the purpose of delivering multi-media content to individual consumers in response to such individual consumers' media consumption and audio/visual experiences. FIRST USE: 20120730. FIRST USE IN COMMERCE: 20120730

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 01.15.11 - Bubbles; Foam (bubbles); Foamy mass; Soap suds; Suds, soap

Filing Date: 12/21/2011

Current Basis: 1A

Original Filing Basis: 1B

Owner: (REGISTRANT) Project Oda, Inc. CORPORATION DELAWARE 902 Broadway, 11th Floor New York NEW YORK 10010

Attorney of Record: Alison P. Schwartz

Description of Mark: Color is not claimed as a feature of the mark. The mark consists of a stylized design of a bubble shaped letter "V".

Type of Mark: TRADEMARK. SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 1266