Serial Number: 85752232

Reg Number: 4309231

Word Mark: UNIVERSIDAD DE GUADALAJARA PIENSA Y TRABAJA

Translation: The English translation of "UNIVERSIDAD DE GUADALAJARA PIENSA Y TRABAJA" in the mark is "UNIVERSITY OF GUADALAJARA THINK AND WORK".

Goods and Services: IC 041. US 100 101 107. G & S: Educating at senior high schools; Educating at university or colleges; Education services in the nature of courses at the university level; Education services, namely, providing kindergarten through 12th grade (K-12) classroom instruction; Educational counseling services to assist students in planning and preparing for further education; Educational examination services; Educational services, namely, conducting distance learning instruction at the college and university level; Libraries; Magazine publishing; Museum services; On-line library services, namely, providing electronic library services which feature newspapers, magazines, photographs and pictures via an on-line computer network; Orchestra services; Organisation of games; Organisation of sports competitions; Organization of cultural shows; Organization of events for cultural purposes; Organization of exhibitions for cultural or educational purposes; Organization of seminars; Organizing and arranging exhibitions for entertainment purposes; Organizing and hosting of events for cultural purposes; Organizing community sporting and cultural events; Organizing live exhibitions and conferences in the fields of education, culture, sports and entertainment for non-business and non-commercial purposes; Organizing on-line exhibitions and conferences in the fields of education, culture, sports and entertainment for non-business and non-commercial purposes; Philanthropic services, namely, donating art to art institutions; Philanthropic services, namely, lending art to art institutions; Physical education services; Sports instruction services. FIRST USE: 19940801. FIRST USE IN COMMERCE: 20080000

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 02.01.01 - Busts of men facing forward; Heads of men facing forward; Men - heads, portraiture, or busts facing forward; Portraiture of men facing forward
02.01.23 - Armor (men wearing); Knights; Men, knights and other men in armor
03.01.02 - Lion insignia (heraldic lion)
05.01.02 - Maple tree; Trees or bushes with a generally rounded shape, including deciduous trees
05.01.25 - Cypress tree; Other trees or bushes; Willow tree
23.05.01 - Helmets, armor
24.01.02 - Shields or crests with figurative elements contained therein or superimposed thereon
24.01.03 - Shields or crests with letters, punctuation or inscriptions contained therein or superimposed thereon
24.09.07 - Advertising, banners; Banners
24.13.01 - Cross, Latin (shorter horizontal lines); Latin cross (shorter horizontal lines)
24.13.02 - Cross, Greek (equal sides); Greek cross (equal sized lines)

Filing Date: 10/11/2012

Current Basis: 1A

Original Filing Basis: 1A

Owner: (REGISTRANT) Universidad de Guadalajara AKA U de G public university MEXICO Av. Juarez, 976, Piso 3 Av. Juarez, No. 976, Col. Centro Guadalajara MEXICO 44170

Attorney of Record: Bernardo Tamez-Alarcon

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "UNIVERSIDAD DE GUADALAJARA" APART FROM THE MARK AS SHOWN

Description of Mark: Color is not claimed as a feature of the mark. The mark consists of a shield showing a tree in the center, with one lion on each side of the tree. On the left side of the shield, the words "PIENSA Y" appear between two "x" and on the right side of the shield, the word "TRABAJA" appears between two "x". A bust of an armor knight appears above the tree design. At the top of the shield there is a larger Latin cross with four Greek crosses and a banner with the words "UNIVERSIDAD DE GUADALAJARA".

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 21204