Serial Number: 85044974

Reg Number: 3984045

Word Mark: ULTRALEADS

Goods and Services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

Mark Drawing Code: (4) STANDARD CHARACTER MARK

Filing Date: 05/21/2010

Current Basis: 1A

Original Filing Basis: 1A

Owner: (REGISTRANT) ValueClick, Inc. CORPORATION DELAWARE 30699 Russell Ranch Road, Suite 250 Westlake Village CALIFORNIA 91362

Attorney of Record: Lawrence G. Townsend

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 96653