Serial Number: 85060137

Reg Number: 4001029

Word Mark: TIERRA DEL SOL

Translation: The English translation of "TIERRA DEL SOL" in the mark is "LAND OF THE SUN".

Goods and Services: IC 041. US 100 101 107. G & S: Recreational services in the nature of arranging recreational off road vehicle excursions for entertainment purposes, not for travel or tour purposes. FIRST USE: 19850101. FIRST USE IN COMMERCE: 19850101

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 01.05.03 - Sun representing a human face or an animal
01.05.25 - Sun, other representations of the sun
02.01.07 - Cowboys; Men, cowboys, and westerners; Westerners
02.01.10 - Men, Spaniards or Mexicans, including men wearing sombreros; Mexican men; Sombreros, men wearing; Spaniards (men)
05.13.06 - Cacti
06.01.04 - Mountains (landscapes); Scenery with mountains
06.05.01 - Desert scenery; Scenery of deserts
09.05.05 - Sombreros, cowboy hats (10 gallon hats), other broad-brimmed hats
14.07.01 - Agricultural implements (non-motorized), shovels; Agricultural implements (non-motorized), spades; Farm equipment, agricultural implements (non-motorized), shovels; Farm equipment, agricultural implements (non-motorized), spades; Shovels; Spades, agricultural; Trowels (gardening)
18.05.05 - Armored trucks; Cabs, tractor-trailer; Garbage trucks; Pickup trucks; Tanker trucks; Tow trucks; Trucks, heavy hauling; Trucks, pick-up; Trucks, tanker; Vans
18.05.07 - Campers (vehicles); Mobile homes; Motor homes; Recreational vehicles; Trailers
18.05.25 - Cable cars, suspended; Carts, go, powered (mechanical); Dune buggy; Military vehicles (not tanks); Ski lifts; Vehicles, military (not tanks)
26.01.01 - Circles as carriers or as single line borders
26.17.07 - Heat, lines depicting; Lines depicting speed, propulsion, heat or wind; Propulsion, lines depicting; Speed, lines depicting; Wind, lines depicting

Filing Date: 06/10/2010

Current Basis: 1A

Original Filing Basis: 1A

Owner: (REGISTRANT) TIERRA DEL SOL FOUR WHEEL DRIVE CLUB CORPORATION CALIFORNIA 3211 Freeman Street San Diego CALIFORNIA 92106

Attorney of Record: Gary L. Eastman

Description of Mark: Color is not claimed as a feature of the mark. The mark consists of the wording "TIERRA DEL SOL" and designs within a circular border. The designs feature a stylized sun with a face at the top left of the mark. The wording reads across the middle of the mark. Below the wording, a man wearing a sombrero drives an off-road truck vehicle through a rocky, desert landscape that has mountains and cacti.

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 2130