Serial Number: 85439025

Word Mark: THUMBS UP JOHNNIE J

Goods and Services: IC 041. US 100 101 107. G & S: Charitable services, namely, providing books to people; custom writing services; provision of education and entertainment for children by means of the Internet, namely, providing a website featuring musical performances, musical videos, related film clips, photographs, artwork, games, and other multimedia materials featuring animated characters, costumed characters and children's stories that teach and address entrepreneurship, money management, foreign languages, environmentalism, honesty, teamwork, health issues, healthy habits, alphabet, numbers, colors, manners, character, moral values, friendship, relationships, patriotism, and pet care; Educational and entertainment programs, namely, personal appearances by costumed characters that teach and address entrepreneurship, money management, foreign languages, environmentalism, honesty, teamwork, health issues, healthy habits, alphabet letters, numbers, colors, manners, character, moral values, friendship, relationships, patriotism, and pet care

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 01.01.03 - Star - a single star with five points
01.07.01 - Globes with outlines of continents
02.01.33 - Grotesque men formed by letters, numbers, punctuation or geometric shapes; Stick figures
02.11.01 - Hearts excluding hearts as carriers or depicted on playing cards
02.11.14 - Finger pointing (gesture); Fingers walking (gesture) ; Gestures (OK, thumbs up, thumbs down, fingers walking, handshake, finger pointing); Hands and fingers forming the following: handshake, finger pointing, fingers walking, OK sign, and thumbs up or thumbs down; Handshake (gesture); OK gesture; Thumbs up or thumbs down (gesture)
02.11.15 - Fingerprints; Imprints, hand or finger
02.11.16 - Faces, smiley; Smiley faces
05.09.05 - Apples
05.13.06 - Cacti
07.15.04 - Beams, wood; Lumber; Parquet flooring; Wood boards
09.05.05 - Sombreros, cowboy hats (10 gallon hats), other broad-brimmed hats
09.07.01 - Boots, hiking; Boots, rain and snow; Boots, western (cowboy); Hiking boots; Waders, wading boats (fishing)
15.07.03 - Wheels with spokes
18.13.01 - Horseshoes
24.17.03 - Dollar symbol ($)
26.01.21 - Circles that are totally or partially shaded.
26.01.31 - Circles - five or more; Five or more circles
27.03.05 - Objects forming letters or numerals

Filing Date: 10/04/2011

Current Basis: 1B

Original Filing Basis: 1B

Owner: (APPLICANT) Pixie Stuff, L.L.C. LIMITED LIABILITY COMPANY MISSOURI #18 Brighton Way St. Louis MISSOURI 63105

Attorney of Record: Danica L. Mathes

Description of Mark: Color is not claimed as a feature of the mark. The mark consists of the words "THUMBS UP JOHNNIE" around a stylized wagon wheel utilizing horseshoes in place of the letter "U", a cowboy boot in place of the letter "J", a wagon wheel in place of the letter "O", and a cactus in place of the letter "I". The remaining letters are presented as being formed by wood boards. The wording wraps around a wagon wheel featuring images of a heart, smiley face, apple, globe, and dollar sign on the wheel with an image of the "Thumbs Up Johnnie" character in the center of the wheel that is comprised of a fingerprint with facial features, arms, legs, a cowboy hat bearing the letter "J", and western boots bearing horseshoe, cacti, star and swirl designs.

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 3660579;4111486;4111936;AND OTHERS

SiteNo: 203