Serial Number: 85977693

Word Mark: THUMBS UP JOHNNIE J

Goods and Services: IC 016. US 002 005 022 023 029 037 038 050. G & S: Bookmarks; Children's activity books; Children's books; Series of fiction books; Coloring books; Stickers; Educational and entertainment publications, namely, handouts and workbooks for use in a variety of educational disciplines in pre-school through eighth grade; posters, trading cards. FIRST USE: 20120201. FIRST USE IN COMMERCE: 20120201

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 01.01.03 - Star - a single star with five points
01.07.01 - Globes with outlines of continents
02.01.33 - Grotesque men formed by letters, numbers, punctuation or geometric shapes; Stick figures
02.11.01 - Hearts excluding hearts as carriers or depicted on playing cards
02.11.14 - Finger pointing (gesture); Fingers walking (gesture) ; Gestures (OK, thumbs up, thumbs down, fingers walking, handshake, finger pointing); Hands and fingers forming the following: handshake, finger pointing, fingers walking, OK sign, and thumbs up or thumbs down; Handshake (gesture); OK gesture; Thumbs up or thumbs down (gesture)
02.11.15 - Fingerprints; Imprints, hand or finger
02.11.16 - Faces, smiley; Smiley faces
05.09.05 - Apples
05.13.06 - Cacti
07.15.04 - Beams, wood; Lumber; Parquet flooring; Wood boards
09.05.05 - Sombreros, cowboy hats (10 gallon hats), other broad-brimmed hats
09.07.01 - Boots, hiking; Boots, rain and snow; Boots, western (cowboy); Hiking boots; Waders, wading boats (fishing)
15.07.03 - Wheels with spokes
18.13.01 - Horseshoes
24.17.03 - Dollar symbol ($)
26.01.21 - Circles that are totally or partially shaded.
26.01.31 - Circles - five or more; Five or more circles
27.03.05 - Objects forming letters or numerals

Filing Date: 10/04/2011

Current Basis: 1B

Original Filing Basis: 1B

Owner: (APPLICANT) Pixie Stuff, L.L.C. LIMITED LIABILITY COMPANY MISSOURI #18 Brighton Way St. Louis MISSOURI 63105

Attorney of Record: Danica L. Mathes

Description of Mark: Color is not claimed as a feature of the mark. The mark consists of the words "THUMBS UP JOHNNIE" around a stylized wagon wheel utilizing horseshoes in place of the letter "U", a cowboy boot in place of the letter "J", a wagon wheel in place of the letter "O", and a cactus in place of the letter "I". The remaining letters are presented as being formed by wood boards. The wording wraps around a wagon wheel featuring images of a heart, smiley face, apple, globe, and dollar sign on the wheel with an image of the "Thumbs Up Johnnie" character in the center of the wheel that is comprised of a fingerprint with facial features, arms, legs, a cowboy hat bearing the letter "J", and western boots bearing horseshoe, cacti, star and swirl designs.

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 3660579;4111486;4111936;AND OTHERS

SiteNo: 90