Serial Number: 85578404

Reg Number: 4318653

Word Mark: THIS IS WHAT FREEDOM FEELS LIKE

Goods and Services: IC 041. US 100 101 107. G & S: Providing exercise facilities and instruction services in connection therewith; educational services, namely, providing facilities for educational classes, seminars, clinics, workshops, tutorials and conventions; educational services, namely, providing classes, seminars, workshops in the fields of arts and crafts, culinary arts, art, history, science, computers, finance, tax, accounting, low impact exercises, aerobics, health care and life management, calligraphy, golfing, yachting, boating, biking and providing courses of instruction at the graduate level; providing facilities for recreational activities; recreational services, namely, yoga, biking, yachting, walking, aerobics, golfing, bingo and exercise instruction; providing special programs designed for older adults and retirees in the nature of educational classes, lectures and seminars for older adults and retirees in the fields of health care and life management, calligraphy, science, history, computers, accounting, tax, finance, art, culinary arts, golfing, yachting, boating, biking, exercise; educational and entertainment services, namely, providing educational, political and motivational speakers and/or tutorial services in the fields of arts and crafts, culinary arts, art, history, science, computers, finance, tax, accounting, low impact exercises, aerobics, health care and life management, calligraphy, golfing, yachting, boating, biking, yoga, walking, and exercise at the adult continuing education level; providing facilities for the screening and viewing of movies and videos; movie theater services; providing information on the subject of, or conducting, theatrical performances. FIRST USE: 20121120. FIRST USE IN COMMERCE: 20121120

IC 043. US 100 101. G & S: Providing assisted living facilities and retirement home services; providing independent living facilities; providing independent living, assisted living and long term care facilities and services, namely, elder care services; home care and adult care in the nature of meal planning and preparation; providing community centers for social gatherings and meetings; and providing information regarding the need and availability of all the preceding services. FIRST USE: 20121120. FIRST USE IN COMMERCE: 20121120

IC 044. US 100 101. G & S: Beauty salon services; Health spa services, namely, cosmetic body care services; Medical spa services, namely, minimally and non-invasive cosmetic and body fitness therapies; Nursing services; nursing assessments, namely, home health care services and providing home nursing aid services in the nature of incontinence care, medication management, assistance with or administration of medications; nursing home services; providing nursing services and life care retirement medical services, namely, routine dressing change, wound care, notification of the physician of any change in resident status, physician on call, nursing care, licensed nursing care, home nursing aid services, aqua therapy, IV therapy, cardiac rehabilitation and beauty salons; physical therapy; occupational therapy; speech therapy; medical alert assistance, namely, services provided via telecommunication and global computer networks for individuals with health problems through the use of wearable medical devices with automated alert and monitoring capacity; providing nursing, physician, dental and podiatry services; providing physical and mental rehabilitation facilities; ambulant medical care; medical services; primary care physician services; primary care concierge services; and providing information regarding the need and availability of all the preceding services. FIRST USE: 20121120. FIRST USE IN COMMERCE: 20121120

IC 045. US 100 101. G & S: Personal care assistance of activities of daily living, namely, assistance with ambulation, home management, namely, in-home support services in the nature of the coordination of necessary services and personal care for physically challenged persons, personal care, bathing, dressing, grooming, all for physically challenged persons; social service, namely, companionship services all for physically challenged persons; continuing care at home, namely, providing in-home support services and personal care for physically challenged persons; lifecare without walls, namely, providing an assisted living facility for others; concierge services for others comprising making requested personal arrangements and reservations and providing customer-specific information to meet individual needs rendered together in an assisted living, independent living and retirement home facility; providing information regarding the need and availability of all of the preceding. FIRST USE: 20121120. FIRST USE IN COMMERCE: 20121120

Mark Drawing Code: (4) STANDARD CHARACTER MARK

Filing Date: 03/23/2012

Current Basis: 1A

Original Filing Basis: 1B

Owner: (REGISTRANT) The Moorings, Incorporated CORPORATION FLORIDA 120 Moorings Park Drive Naples FLORIDA 34105

Attorney of Record: Jennifer L. Whitelaw

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 19980