(APPLICANT) The Michael Jackson Company, LLC LIMITED LIABILITY COMPANY DELAWARE Ziffren Brittenham LLP (c/o John Branca) 1801 Century Park West Los Angeles CALIFORNIA 900676406 | THIS IS IT - 77806918 - Trademark Search | Registered by Jeffrey M. Smith, Esq. and Kristen L. Fancher, Esq.

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Filing Date:

THIS IS IT

Serial Number: 77806918

Word Mark: THIS IS IT

Goods and Services: IC 041. US 100 101 107. G & S: Entertainment services, namely, live and televised performances featuring musical, dance, dramatic, and comedic presentations; entertainment services, namely, an ongoing series featuring music and entertainment provided through the Internet, television, satellite, audio, and video media; film, theater, radio, videotape and television program production and distribution services; entertainment in the nature of a continuing drama series, entertainment in the nature of a continuing comedy series; entertainment in the nature of television news shows; music publication services; song writing services; audio recording and production; record and music production; recording studio services; magazine publication services, providing recreational facilities to others; recreational camps; recreational park services; amusement parks; art exhibitions; dance instruction; entertainment services, namely, operating a museum and providing guided tours of the museum; providing theme park services; dance events; dance schools; dance studios; museums; entertainment services, namely, providing podcasts in the field of music; entertainment services, namely, providing information and commentary online in the field of music; providing newsletters in the field of music via e-mail; entertainment services, namely, providing pre-recorded music, video and graphics, providing information in the field of music, and commentary and articles about music, all on-line; providing a website featuring musical performances, musical videos, film clips, photographs and other multimedia materials; fan club services; educational services, namely, conducting classes, seminars, conferences, and workshops in the field of music and entertainment

Mark Drawing Code: (4) STANDARD CHARACTER MARK

Filing Date: 08/18/2009

Current Basis: 1B

Original Filing Basis: 1B

Owner: (APPLICANT) The Michael Jackson Company, LLC LIMITED LIABILITY COMPANY DELAWARE Ziffren Brittenham LLP (c/o John Branca) 1801 Century Park West Los Angeles CALIFORNIA 900676406

Attorney of Record: Jeffrey M. Smith, Esq. and Kristen L. Fancher, Esq.

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 88686

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