Serial Number: 85022274

Word Mark: THE X FACTOR

Goods and Services: IC 009. US 021 023 026 036 038. G & S: Camera cases; Cameras; Cases for electronic diaries; Cases for mobile phones; Cases for pocket calculators; CD cases; CD players; Cellular phone accessory charms; Computer game software; Decorative magnets; Downloadable computer game programs; Downloadable computer graphics; Downloadable image file containing artwork, text, audio, video, games and Internet Web links relating to a talent competition; Electronic diaries; Electronic day planners; Electronic game software for cellular telephones; Fitted plastic films known as skins for covering and providing a scratch proof barrier or protection for electronic devices, namely, MP3 players, mobile telephones, smart telephones, digital cameras, global positioning systems and personal digital assistants; Gaming machines, namely, slot machines and video lottery terminals; Gaming machines, namely, devices which accept a wager; Headsets for mobile telephones; Holders for magnetically encoded gift cards; Magnetically encoded debit cards; Interactive video game programs; Magnetic coded gift cards; Mobile telephones; MP3 players; Personal digital assistants (PDA); Pocket calculators; Pre-paid telephone calling cards, magnetically encoded; Pre-recorded electronic and digital media featuring a talent competition; Radios; Video game interactive control floor pads or mats; Video game interactive hand held remote controls for playing electronic games; Video game machines for use with external display screen or monitor; Video game software; Interactive educational software featuring musical instrument instruction; electric hair appliances, namely, braiders, wrappers, irons, crimpers, curlers, curling irons, rollers, straighteners; battery-operated hair appliances, namely, braiders, wrappers, irons, crimpers, curlers, curling irons, rollers, straighteners; computer software for creating, recording, editing and transmitting music and other audio material; printers. picture projectors; digital photo frames for displaying digital photos; electronic audio tape recorder; digital audio tape player and recorder; pre-recorded audio and video media featuring music; interactive educational software featuring singing instructions and karaoke music; karaoke player and recorder; downloadable electronic newsletters in the field of entertainment and relating to an ongoing television series and featuring a talent competition; downloadable electronic publications in the nature of magazines or books in the field of entertainment and relating to an ongoing television series and featuring a talent competition

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 26.17.01 - Bands, straight; Bars, straight; Lines, straight; Straight line(s), band(s) or bar(s)
26.17.05 - Bands, horizontal; Bars, horizontal; Horizontal line(s), band(s) or bar(s); Lines, horizontal

Filing Date: 04/23/2010

Current Basis: 1B

Original Filing Basis: 1B

Owner: (APPLICANT) Simco Limited CORPORATION UNITED KINGDOM 9 Derry Street London UNITED KINGDOM W85HY

(APPLICANT) FremantleMedia North America, Inc. CORPORATION DELAWARE 3rd Floor 4000 W. Alameda Avenue Burbank CALIFORNIA 91505

Attorney of Record: Steven M. Weinberg

Description of Mark: Color is not claimed as a feature of the mark. The mark consists of Numerous layers of the letter "X" within an outline with one horizontal black stripe along the top with the word "THE" and one horizontal black stripe along the bottom with the word "FACTOR".

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 1384