Serial Number: 85874955

Word Mark: THE WORLD'S NO. 1 BOURBON JIM BEAM BOURBON KENTUCKY STRAIGHT BOURBON WHISKEY JAMES B. BEAM NONE GENUINE WITHOUT MY SIGNATURE DISTILLED AND BOTTLED BY JAMES B. BEAM DISTILLING CO. BEAM CLERMONT FRANKFORT, KENTUCKY USA B BEAM FORMULA A STANDARD SERVICE SINCE 1795 LEGACY SEVEN GENERATIONS OF THE BEAM FAMILY QUALITY GENUINE BEAM BOURBON AGED 4 YEARS PAINSTAKINGLY AGED FOR FOUR YEARS, JIM BEAM KENTUCKY STRAIGHT BOURBON WHISKEY HAS ALWAYS BEEN AN INDEPENDENT SPIRIT, MADE FOR THOSE WHO TAKE THEIR BOURBON SERIOUSLY HANDCRAFTED FAMILY RECIPE SINCE 1795

Goods and Services: IC 033. US 047 049. G & S: Alcoholic beverages except beers. FIRST USE: 20111026. FIRST USE IN COMMERCE: 20120201

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 02.01.01 - Busts of men facing forward; Heads of men facing forward; Men - heads, portraiture, or busts facing forward; Portraiture of men facing forward
02.07.01 - Groups, males
05.01.02 - Maple tree; Trees or bushes with a generally rounded shape, including deciduous trees
05.01.10 - More than one tree or bush; thicket; group of trees; Thicket
09.01.04 - Bows, decorative; Ribbons, giftwrap (gift wrap); Ribbons, hair
19.05.01 - Barrels; Drums (barrels)
20.03.05 - Bar code labels; Bingo cards; Cards, computer punch; Cards, credit; Cards, greeting; Cards, index; Cards, post cards; Charge cards; Christmas cards; Credit cards; File (index) cards; Greeting cards; Index cards; Postcards
20.03.10 - Bottle labels; Labels for bottles
24.07.04 - Medals
24.09.07 - Advertising, banners; Banners
26.17.01 - Bands, straight; Bars, straight; Lines, straight; Straight line(s), band(s) or bar(s)
26.17.05 - Bands, horizontal; Bars, horizontal; Horizontal line(s), band(s) or bar(s); Lines, horizontal

Filing Date: 03/13/2013

Current Basis: 1A

Original Filing Basis: 1A

Owner: (APPLICANT) Jim Beam Brands Co. CORPORATION DELAWARE 510 Lake Cook Road Deerfield ILLINOIS 60015

Attorney of Record: Claudia W. Stangle

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "40% ALC/VOL (80 PROOF); CLERMONT FRANKFORT KENTUCKY USA; DISTILLED AND BOTTLED BY; BOURBON; KENTUCKY STRAIGHT BOURBON WHISKEY; 1770-1834; 1802-1854; 1833-1913; 1864-1947; 1900-1977; 1929-2004; 1957-PRESENT" APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) white, red, black, and gold is/are claimed as a feature of the mark. The mark consists of a label with words and designs. The background of the label is white, except for two small black inserts on the top right and left hand corners with the words "LEGACY" and "QUALITY" in white letters. The label is framed with a stylized gold border. The wording is in white, red or black. On the top portion of the left panel is a gold stylized banner with the words "SEVEN GENERATIONS OF THE BEAM FAMILY". Directly below that are seven portraits drawn in black with names and dates under each portrait in red and black. On the top portion of the middle panel are the words "THE WORLD'S NO. 1 BOURBON" in red. The middle portion of this panel consists of the words "JIM BEAM" in black with a gold outline, the letter "B" in white with a red medallion with the words "BEAM FORMULA A STANDARD SINCE 1795" in white, a gold ribbon with black outline and an outdoor scene drawn in black. Below the "B" medallion are the words "BOURBON KENTUCKY STRAIGHT BOURBON WHISKEY" in black with a gold stylized banner on each side of these words. Below the words "BOURBON WHISKEY" is the signature of "James B. Beam" in red with the words "NONE GENUINE WITHOUT MY SIGNATURE" in black. The right panel consists of red, gold, and black wording. The word "GENUINE" in red and the words "BEAM BOURBON" in gold lettering followed by the words "AGED 4 YEARS" in red. The words "PAINSTAKINGLY AGED FOR FOUR YEARS, JIM BEAM KENTUCKY STRAIGHT BOURBON WHISKEY HAS ALWAYS BEEN AN INDEPENDENT SPIRIT, MADE FOR THOSE WHO TAKE THEIR BOURBON SERIOUSLY." in black letters. Below this wording is a barrel design drawn in black and red-colored lines framing the words "HANDCRAFTED FAMILY RECIPE SINCE 1795" in black.

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 2522294;2665418;2773356;AND OTHERS

SiteNo: 6861