Serial Number: 77175628

Reg Number: 3368718

Word Mark: THE PERSON IS THE PLAN

Goods and Services: IC 036. US 100 101 102. G & S: Financial consultation; financial consultation in the field of fee-only wealth management, financial life planning and asset management; financial evaluation for insurance purposes; financial investment in the field of fee-only wealth management, financial life planning and asset management; financial management; financial planning; financial planning consultation; financial planning for retirement; financial planning, namely, the creation of personalized strategies to achieve financial independence; financial risk management; financial services, namely, assisting others with the completion of financial transactions for stocks, bonds, securities and equities; financial services, namely, a total portfolio offering for high-net-worth clients consisting of both separate accounts and mutual funds for equity and fixed-income investments; providing online information in the field charitable monetary giving through financial and estate planning. FIRST USE: 20070215. FIRST USE IN COMMERCE: 20070215

Mark Drawing Code: (4) STANDARD CHARACTER MARK

Filing Date: 05/08/2007

Current Basis: 1A

Original Filing Basis: 1A

Owner: (REGISTRANT) Highland Financial Advisors, LLC LIMITED LIABILITY COMPANY NEW JERSEY 44 Route 23 North Riverdale NEW JERSEY 07457

Attorney of Record: Christopher J. McHattie, Esq.

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 108505