(REGISTRANT) American Express Marketing & Development Corp. CORPORATION DELAWARE 200 Vesey Street New York NEW YORK 10285 | THE PEOPLE'S BEST NEW PASTRY CHEF - 85520119

Filing Date:

THE PEOPLE'S BEST NEW PASTRY CHEF

Serial Number: 85520119

Reg Number: 4325440

Word Mark: THE PEOPLE'S BEST NEW PASTRY CHEF

Goods and Services: IC 041. US 100 101 107. G & S: Providing recognition and incentives by the way of awards and contests to demonstrate excellence in the field of cooking and baking. FIRST USE: 20120110. FIRST USE IN COMMERCE: 20120110

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 01.17.08 - Maps of the United States; United States, maps of
02.01.02 - Men depicted as shadows or silhouettes of men; Silhouettes of men
02.03.02 - Silhouettes of women; Women depicted as shadows or silhouettes of women
02.07.03 - Groups, males and females
08.01.08 - Cakes (foodstuffs); Coffee cake; Muffins
24.09.07 - Advertising, banners; Banners
26.13.25 - Quadrilaterals with one or more curved sides

Filing Date: 01/19/2012

Current Basis: 1A

Original Filing Basis: 1B

Owner: (REGISTRANT) American Express Marketing & Development Corp. CORPORATION DELAWARE 200 Vesey Street New York NEW YORK 10285

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "BEST NEW PASTRY CHEF" AND THE DEPICTION OF THE MAP OF THE UNITED STATES APART FROM THE MARK AS SHOWN

Description of Mark: Color is not claimed as a feature of the mark. The mark consists of SIX HUMAN FIGURES wearing chefs uniforms with one of the chefs holding a two-tiered cake superimposed in front of a depiction of a map of the United States WITH THE WORDS "THE PEOPLE'S" situated above the wording "BEST NEW PASTRY CHEF" BELOW in a folded banner.

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 12084

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