Serial Number: 85903875

Word Mark: THE B4B ALLIANCE

Goods and Services: IC 035. US 100 101 102. G & S: Accounts receivable services; Administration, billing and reconciliation of accounts on behalf of others; Advertising and marketing services, namely, promoting the goods and services of others; Assistance, advisory services and consultancy with regard to business planning, business analysis, business management, and business organization; Business administration and management; Business administration in the field of transport and delivery; Business information and accounting advisory services; Business operation, business administration and office functions; Business records management; Employee administration services; Human resources management; Inventory control; Office administration services; Order fulfillment services; Payroll administration and management services; Providing office support staff services; Purchasing agents; Temporary personnel services; Transportation logistics services, namely, arranging the transportation of goods for others. FIRST USE: 20110000. FIRST USE IN COMMERCE: 20110000

IC 039. US 100 105. G & S: Delivery of goods; Packaging articles for transportation; Packaging articles to the order and specification of others; Transportation and storage of goods; Warehousing services. FIRST USE: 20110000. FIRST USE IN COMMERCE: 20110000

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 26.17.09 - Bands, curved; Bars, curved; Curved line(s), band(s) or bar(s); Lines, curved

Filing Date: 04/15/2013

Current Basis: 1A

Original Filing Basis: 1A

Owner: (APPLICANT) Jeffrey E. Davis INDIVIDUAL UNITED STATES 1735 West Burnett Avenue Louisville KENTUCKY 40210

Attorney of Record: Jack A. Wheat

Description of Mark: Color is not claimed as a feature of the mark. The mark consists of a crescent shape position aBove the text "THE B4B ALLIANCE".

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 248