Serial Number: 77726345

Word Mark: TEQUILA BARRICA

Translation: The English translation of "BARRICA, LA ROSA, EL DIABLITO, LA SIRENA, EL BARRIL, EL CATRIN, LA LUNA, EL CORAZON, EL GALLO, EL DIABLITO, EL CATRIN, EL PARAGUAS, LA SIRENA, LA ESCALERA, LA BOTELLA, EL BARRIL, EL ARBOL, EL MELON, EL VALIENTE, EL GORRITO, LA MUERTE, LA PERA, LA BANDERA, EL BANDOLON, EL VIOCELLO, LA GARZA, EL PAJARO, LA MANO, LA BOTA, LA LUNA, EL COTORRO, EL BORRACHO, EL NEGRITO, EL CORAZON, LA SANDIA, EL TAMBOR, EL CAMARON, LAS JARAS, ELMUSICO, LA ARANA, EL SOLDADO, LA ESTRELLA, EL CAZO, EL MUNDO, EL APACHE, EL NOPA, EL ALACRAN, LA ROSA, LA CALAVERA, LA CAMPANA, EL CANTARITO, EL VENADO, LA CHALUPA, EL PINO, EL PESCADO, LA PALMA, LA MACETA, EL ARPA and LA RANA in the mark is "BARREL, THE ROSE, THE DEVIL, THE MERMAID, THE BARREL, THE GENTLEMAN, THE MOON, THE HEART, THE ROOSTER, THE DEVIL, THE GENTLEMAN, THE UMBRELLA, THE MERMAID, THE LADDER, THE BOTTLE, THE BARREL, THE TREE, THE MELON, THE BRAVE MAN, THE LITTLE HOOD, THE DEATH, THE PEAR, THE FLAG, THE MANDOLIN, THE VIOLIN, THE HERON, THE BIRD, THE HAND, THE BOOT, THE MOON, THE PARROT, THE DRUNK, THE BLACK MAN, THE HEART, THE WATERMELON, THE DRUM, THE SHRIMP, THE ARROWS, THE MUSICIAN, THE SPIDER, THE SOLDIER, THE STAR, THE POT, THE WORLD, THE APACHE, THE CACTUS, THE SCORPION, THE ROSE, THE SKULL, THE BELL, THE LITTLE JAR, THE DEER, THE CANOE, THE PINE TREE, THE FISH, THE PALM TREE, THE FLOWER POT, THE HARP, and THE FROG, respectively."

Goods and Services: IC 033. US 047 049. G & S: Tequila

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 21.01.01 - Cards, playing; Cards, tarot; Fortune telling cards; Playing cards
25.03.25 - Backgrounds covered with other figurative elements or repetitive designs, words or letters; Repetitive designs, words, or letters as a background
26.11.02 - Plain single line rectangles; Rectangles (single line)
26.11.25 - Rectangles with one or more curved sides
26.17.25 - Other lines, bands or bars

Filing Date: 04/30/2009

Current Basis: 1B

Original Filing Basis: 1B

Owner: (APPLICANT) Calendarios y Pasatiempos, S.A. de C.V. CORPORATION MEXICO Fracc. Industrial Benito Juárez Acceso II No. 20, Apdo. Postal 250 Querétaro, Qro. C.P. MEXICO 76120

Attorney of Record: Scott W. Petersen

Description of Mark: Color is not claimed as a feature of the mark. The mark consists of the appearance of a wooden frame with a square bottom and rounded top, the leaves of an agave plant appear at the top with seven playing cards fanned out across the plant, the wording LA ROSA, EL DIABLITO, LA SIRENA, EL BARRIL, EL CATRIN, LA LUNA and EL CORAZON appears on the seven cards with images of a rose, a devil, a mermaid, a barrel, a gentleman, a moon and a heart respectively, the images and the wording are partially covered by the cards on top of them; below the seven cards are the words "TEQUILA BARRICA" and immediately below are four rows of playing cards (two rows of 14 and two rows of 12); the wording EL GALLO, EL DIABLITO, EL CATRIN, EL PARAGUAS, LA SIRENA, LA ESCALERA, LA BOTELLA, EL BARRIL, EL ARBOL, EL MELON, EL VALIENTE, EL GORRITO, LA MUERTE, LA PERA, LA BANDERA, EL BANDOLON, EL VIOCELLO, LA GARZA, EL PAJARO, LA MANO, LA BOTA, LA LUNA, EL COTORRO, EL BORRACHO, EL NEGRITO, EL CORAZON, LA SANDIA, EL TAMBOR, EL CAMARON, LAS JARAS, ELMUSICO, LA ARANA, EL SOLDADO, LA ESTRELLA, EL CAZO, EL MUNDO, EL APACHE, EL NOPA, EL ALACRAN, LA ROSA, LA CALAVERA, LA CAMPANA, EL CANTARITO, EL VENADO, LA CHALUPA, EL PINO, EL PESCADO, LA PALMA, LA MACETA, EL ARPA and LA RANA appears on the cards with images of a rooster, a devil, a gentleman, an umbrella, a mermaid, a ladder, a bottle, a barrel, a tree, a melon, a brave man, a little hood, a grim reaper, a pear, a flag, a mandolin, a violin, a heron, a bird, a hand, a boot, a moon, a parrot, a drunkard, a black man, a heart, a watermelon, a drum, a shrimp, arrows, a musician, a spider, a soldier, a star, a pot, a globe, an Apache, a cactus, a scorpion, a rose, a skull, a bell, a little jar, a deer, a canoe, a pine tree, a fish, a palm tree, a flower pot, a harp and a frog respectively.

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 101373