Serial Number: 77851872

Reg Number: 3891980

Word Mark: TE DAMOS LA VENTAJA

Translation: The English translation of "TE DAMOS LA VENTAJA" in the mark is WE'LL GIVE YOU AN EDGE.

Goods and Services: IC 036. US 100 101 102. G & S: Annuities underwriting and investment, management of, distribution and administration services, namely, providing administrative services for fixed and variable annuities; funds investment; trust and custodial services for retirement plans, namely, investment of funds for others in the field of mutual funds and individual retirement accounts; administration of employee pension plans; financial services in the nature of an investment security; investment management services; mutual fund investment, distribution and brokerage; administration of employer provided and individual pension and fixed investment income programs; registered investment advisory services and broker-dealer securities services, namely, brokering and trading in securities and providing investment advisory services; banking services; consumer loan financing; pension plan consulting; estate planning; financial planning; administration services of insurance in the fields of life, health, disability, dental, prescription drug, vision and accidental death and dismemberment; administration of employee benefit plans, namely, deferred compensation benefit plans, profit sharing plans and cafeteria plans; insurance underwriting and brokerage services for groups and individuals in the fields of life, health, disability and dental; mortgage banking services; mortgage brokerage services; real estate mortgage lending and mortgage asset procurement for others; maintaining real estate mortgage escrow accounts; real estate investment services; real estate management; leasing of commercial real estate; financial investment in the field of real estate development; providing administration services to employee welfare benefit plans and pre-paid dental plans and claims administration, namely, claims processing. and retail commercial banking services, namely, checking, savings, money market, credit cards, certificates of deposit, mortgage loans, commercial real estate lending, and corporate banking services. FIRST USE: 20081000. FIRST USE IN COMMERCE: 20081000

Mark Drawing Code: (4) STANDARD CHARACTER MARK

Filing Date: 10/19/2009

Current Basis: 1A

Original Filing Basis: 1A

Owner: (REGISTRANT) Principal Financial Services, Inc. CORPORATION IOWA 711 High Street Des Moines IOWA 50392

Attorney of Record: Richard B. Biagi

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 3336442

SiteNo: 309967