IC 016. US 002 005 022 023 029 037 038 050. G & S: printed publications, namely, telephone directories, local service and activity guides, business directories and city directories; printed guides, namely, restaurant guides and shopping guides; coupon books; publications, namely, business listing/profile directories; postcards that promote the goods and services of others. FIRST USE: 20100100. FIRST USE IN COMMERCE: 20100100

IC 035. US 100 101 102. G & S: advertising services, namely, promoting the goods and services of others by means of telephone directories; dissemination of advertising for others via the Internet; preparing advertising for others; electronic telephone directory services, namely, online telephone directory information; providing quality assurance of performance of services of others advertised in telephone directories and electronic telephone directories; advertising and promoting the services of others through a program assuring satisfactory performance of advertised services; telephone directory information services and electronic telephone directory information services featuring assurance of satisfactory performance of advertised services; advertising and promoting the goods and services of others featuring a program releasing liability for payment of accounts owed in the event of business closure; exchange services, namely, an interactive web site for users to buy and sell goods and services; providing a website for selling and buying automobiles, which also contains information on automobile sales and provides links to information on automobile sales; search engine marketing services; search engine optimization services, namely, promoting the goods and services of others through search engine referral traffic analysis and reporting, and marketing services regarding the optimization of search engines for marketing purposes and analyzing, reporting and tracking services in relation thereto; online retail store services featuring books, printed guides, guides on CD-ROM, printed telephone and business directories, and telephone and business directories on CD-ROM. advertising services, namely, promoting the goods and services of others via the preparation and sale of advertisements and listings and consulting services related thereto, and placing such advertisements and listings in publications and electronic information and transmission services, provision of interactive, on-line, yellow-pages-like business directory and shoppers' information guide by means of a web site on a multi-user global computer information network; advertising services, namely, tracking and monitoring the effectiveness of an Internet advertising campaign by automatically tracing telephone calls back to a specific advertising source on the Internet; providing information about names of individuals and businesses, individual's and businesses addresses and telephone and electronic mail address directories via global computer networks; providing on-line directory personal and business information services also featuring hyperlinks to other web sites; business information services; commercial information services, namely, advertisement management by providing reports, advertisement targeting, and management of electronically stored advertising, for use on the global computer network; promoting the goods and services of others by preparing and placing on-line advertisements on a network of web pages on the global computer network, as well as via e-mail; consulting in the field of on-line advertising; business marketing services, namely, providing online search marketing technology and services for managing pay-per-click campaigns; pay per call advertising services. providing a web site containing information on the auto industry and the purchase and sale of automobiles, links to auto industry social networking and blogging sites and an on-line facility for users to post comments relating to automobiles and the auto industry; computer services, namely, providing databases featuring general and local news and information of interest to specific geographic areas, namely, directory information for restaurants, and coupons. FIRST USE: 20100100. FIRST USE IN COMMERCE: 20100100

IC 036. US 100 101 102. G & S: providing a website which provides information on automobile insurance and financing, and provides links to information on automobile insurance and financing. FIRST USE: 20100100. FIRST USE IN COMMERCE: 20100100

IC 038. US 100 101 104. G & S: providing E-mail services. FIRST USE: 20100100. FIRST USE IN COMMERCE: 20100100

IC 039. US 100 105. G & S: providing a web site on a global communications network featuring maps and route directions. FIRST USE: 20100100. FIRST USE IN COMMERCE: 20100100

IC 041. US 100 101 107. G & S: publishing directories and guides, namely, telephone directories, business directories, business telephone listings, residential telephone listings, city directories, restaurant guides and shopping guides; computer services, namely, providing databases featuring general and local news and information of interest to specific geographic areas, namely, movies, cultural events, festivals and attractions. FIRST USE: 20100100. FIRST USE IN COMMERCE: 20100100

IC 042. US 100 101. G & S: computer services, namely, analyzing and reporting on the performance of web sites of others; computer services, namely, providing search engines for obtaining data on the internet; computer services, namely, providing databases featuring general and local news and information of interest to specific geographic areas, namely, weather; designing, developing, managing, maintaining and hosting web sites for others. FIRST USE: 20100100. FIRST USE IN COMMERCE: 20100100

IC 045. US 100 101. G & S: registration of domain names for identification of users on the Internet. FIRST USE: 20100100. FIRST USE IN COMMERCE: 20100100