Serial Number: 77214412

Reg Number: 4181175

Word Mark: SU:M

Translation: The non-Latin characters in the mark transliterate to "SOOM" and this means "BREATH" or "RESPIRATION" in English.

Goods and Services: IC 003. US 001 004 006 050 051 052. G & S: Skin milk lotion; perfumes; Cleaning cream; Bath soaps; Facial essence in the nature of essential oils; Hair shampoos; Eye shadows, General toilet water; Hair colorants; Hand and body soap in powder form; False eyelashes; False nails; Pre-moistened cosmetic tissues impregnated with cosmetic lotions; Liquid soaps; Non-medicated bath and beauty care cosmetics with elecampane; Hair rinse; Hair spray; Hair mousse; Hair essence in the nature of perfumed oils for hair; Sun screen lotion; Depilatory preparations for hair; Color-removing preparations for hair; Fabric softeners for laundry use; Foundation cream makeup; Cheek colors, namely, blush; Blushers; Eye liner; Nail polish; Nourishing non-medicated skin cream; Antistatic preparations for household purposes, namely, anti-static dryer sheets, anti-static spray for clothing; Nail polish remover; Beauty masks; Beauty mask pack comprised of facial exfoliant, facial moisturizer, and facialtoner; Toilet soaps; Detergents prepared from petroleum for household cleaning use; Rinse in the form of detergent for clothing; Toilet bowl detergents; Dishwashing detergents; Baby oil; Massage cream; Body lotion; Hair gel; After shave lotion; Shaving foam; Shaving cream; Deodorants for personal use; Aromatics other than for medical purposes, namely, fragrances for personal use; Fumigation preparations, namely, fumigating incenses; Lavender oil; Rose oil for cosmetic purposes; Mint for perfumery; Vanilla perfumery; Hair removal agent, namely, hair removing cream; Bath gel.; Shower gel; Body scrub; Massage oil; Bleaching agents for laundry use; Cleansers for laundry use; Nourishing skin cream; Liquid rouge; Mascara; Massage gel; Enamel for manicure; Varnish-removing preparations; Badian essence for cosmetic use; Vanishing creams; Bath oil. Bath powder; Baby power; Perfumed powder; Dandruff lotions, not for medical treatment; Dandruff creams, not for medical treatment; Bath salts, not for medical purposes; Cosmetic sun milk; Sunscreen creams; Cosmetic sun oils; Cosmetic sun-tanning preparations; Nail colorants; Cosmetic skin fresheners; Eye make-up removers; Eau de cologne; Cold creams; Solid powder for compacts; Depilatory wax; Permanent wave preparations; Neutralizers for permanent waving; Face powder for cosmetics; Potpourri perfumes; Skin whitening creams; Hand creams; Hair glaze; Hair dressings; Hair lacquers; Hair lotions; Hair moisturizers; Hair conditioners; Hair creams; Hair tonic; Make-up powder; Astringents for cosmetic purposes; Body cream; Skin cleansing foams; Skin cleansing lotions; Shower cologne; Eau de toilet; Non-medicated toilet water for removing horny substance, namely, for removing scaly skin; Non-medicated creams for removing horny substance, namely, for removing scaly skin; Essences, namely, concentrated liquid in the nature of essential oils for cosmetics; Cosmetic preparations for slimming purposes, namely, creams for cellulite reduction; Incense sticks; Adhesives for affixing false hair; Cotton sticks for cosmetic purposes; Adhesives for cosmetic purposes; cotton wool for cosmetic purposes; Cosmetic soaps; Paper soaps; Cream soaps; Body cleansers; Shaving soap; Soap for foot perspiration; Deodorant soap; Almond soap; Medicated soap; Films impregnated with cosmetic lotions; Cosmetic films for removing oil; Cosmetic paper for removing oil; Degreasing preparations for household purposes; Rust removing preparations; Floor wax removers; Drains preparations, namely, drain openers; Glass cleaning preparations; Windscreen cleaning liquids; Shoe polish; Polishing wax; Emery boards; Abrasive cloth

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 28.01.03 - Asian characters; Chinese characters; Japanese characters

Filing Date: 06/25/2007

Current Basis: 44E

Original Filing Basis: 1B;44D

Owner: (REGISTRANT) LG HOUSEHOLD & HEALTH CARE LTD. CORPORATION REPUBLIC OF KOREA Youngdungpo-gu 20, Yoido-dong Seoul REPUBLIC OF KOREA

Attorney of Record: Burton S. Ehrlich

Description of Mark: The color(s) brown is/are claimed as a feature of the mark. The color brown appears in the Korean characters to the left hand side of the brown wording "SU:M". The color white constitutes transparent areas and is not a feature of the mark.

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 11623