Serial Number: 77632254

Reg Number: 3966736

Word Mark: START HERE START YOUR CHEESE PLATE WITH YOUNG MILD GOATS, DOUBLE OR TRIPLE CRÈMES OR BLOOMY RIND CHEESES SUGGESTED BEVERAGE PAIRINGS: LIGHT WHITE WINE CHAMPAGNE 9 THE NEXT TYPE OF CHEESE SHOULD BE SOFT TO SEMI-FIRM, LIKE A MILD COW, AN AGED GOAT OR A SHEEP MILK CHEESE. BE SURE TO ALTERNATE MILKS AND TEXTURES TO CREATE A CONTRAST BETWEEN CHEESES AROUND YOUR PLATE. SUGGESTED BEVERAGE PAIRINGS: LIGHT RED WINE, ROSÉ, LAGER, PILSNER BEERS 12 YOUR NEXT CHEESE CAN BECOME STRONGER, BOLDER AND NUTTIER LIKE HARD MOUNTAIN, LONG-AGED CHEDDARS AND MILD WASHED RIND ("STINKY") CHEESES. SUGGESTED BEVERAGE PAIRINGS: RED WINE, ALES, LAMBIC BEERS 3 TO FINISH, CHOOSE CHEESES WITH A BIGGER PRESENCE, SUCH AS MORE ASSERTIVE WASHED RIND CHEESES OR A CLASSIC BLUE CHEESE LIKE ROQUEFORT. SUGGESTED BEVERAGE PAIRINGS: DESSERT WINES, PORT, STOUT BEER 6

Goods and Services: IC 029. US 046. G & S: Cheese. FIRST USE: 20081203. FIRST USE IN COMMERCE: 20081203

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 05.09.06 - Avocados; Fruits with pits (apricots, peaches, plums, olives and the like)
05.09.25 - Coconuts; Other fruits
08.01.02 - Slices of bread, with or without spread
08.07.03 - Cheese
11.03.02 - Beer steins or mugs; Cups, beer mugs; Mugs, beer; Tankards
11.03.15 - Champagne glasses; Glasses with stems; Goblets; Stemware (glasses); Wine glasses
17.01.02 - Clock faces (alone); Clock radios; Clocks; Radios with clock; Watch faces (alone)
24.15.01 - Arrows forming a circle or an arc of a circle
26.01.18 - Circles, three or more concentric; Concentric circles, three or more; Three or more concentric circles

Filing Date: 12/12/2008

Current Basis: 1A

Original Filing Basis: 1B

Owner: (REGISTRANT) Artisanal Cheese LLC LIMITED LIABILITY COMPANY NEW YORK 500 West 37th Street, 2nd Floor New York NEW YORK 10018

Attorney of Record: George N. Proios

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE THE PICTORIAL REPRESENTATION OF CHEESES APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) black, white, gold, orange, red, cream, yellow, brown, green, blue and pink is/are claimed as a feature of the mark. The mark consists of a circle bordered around its perimeter by gold depicting a plate with a white face, the number "12", in black, at the 12 o'clock position, the number "3", in black, at the "3" o'clock position, the number "6", in black, at the "6" o'clock position, the number "9", in black, at the "9" o'clock position, with a second circle whose perimeter is below the aforementioned numbers which is orange from the "12" to "3" o'clock position, red from the "3" to the "6" o'clock position, cream from the "6" to the "9" o'clock position and yellow from the "9" to the "12" o'clock position, with the center of the circle displaying the wording "ARTISINAL PREMIUM CHEESE" around an oval-shaped design showing sheep in front of a barn, with a curved line appearing beneath the wording "PREMIUM CHEESE" and an oval-shaped border surrounding all of the aforementioned; the center circle area of the mark also contains designs of various cheeses and condiments in the colors cream, orange, white, yellow, green, brown, blue, and red; in the lower-left quadrant of the plate design perimeter, the wording "Start your cheese plate with young mild goats, double or triple crèmes or bloomy rind cheeses.", "suggested beverage pairings:" and "Light White Wine, Champagne, Pilsner Beers" appears in the colors black and pink above and to the left of three partially filled beverage glasses in the colors cream, yellow, white and black, with the wording "Start Here" appearing in the color white on a pink left-pointing arrow design; in the upper-left quadrant of the plate design perimeter, the wording "The next type of cheese should be soft to semi-firm, like a mild cow, an aged goat or a sheep milk cheese. Be sure to alternate milks and textures to create a contrast between cheeses around your plate." "suggested beverage pairings:" and "Light Red Wine, Rose Wine, Lager Beers" appears in the colors black and pink above and to the right of three partially filled beverage glasses in the colors red, brown, white, and black; in the upper-right quadrant of the plate design perimeter, the wording "Your next cheese can become stronger, bolder and nuttier like hard mountain, long-aged cheddars and mild washed rind ("Stinky") cheeses." "suggested beverage pairings:" and "Red Wine, Lambic Beers and Ales" appears black and pink above and to the left of the design of three partially filled beverage glasses in the colors red, orange, brown, black, and white; in the lower-right quadrant of the plate design perimeter, the wording "To finish, choose cheeses with a bigger presence, such as more assertive washed rind cheeses or a classic blue cheese like Roquefort." "suggested beverage pairings:" and "Dessert Wines, Port, Stout Beers" appear in the colors black and pink above and to the right of the design of three partially filled beverage glasses in the colors brown, red, black, and white.

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 3597067

SiteNo: 89044