SOUTHWEST DENTAL PLAN MAKING ARIZONA SMILE
Serial Number: 85371631
Reg Number: 4290917
Word Mark: SOUTHWEST DENTAL PLAN MAKING ARIZONA SMILE
Goods and Services: IC 035. US 100 101 102. G & S: administration of a discount program for dental services enabling participant members to obtain discounts on the purchase of dental services. FIRST USE: 20060205. FIRST USE IN COMMERCE: 20060205
Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code: 01.05.25 - Sun, other representations of the sun
05.13.06 - Cacti
06.05.01 - Desert scenery; Scenery of deserts
26.01.26 - Coils; Spirals; Swirls
26.11.21 - Rectangles that are completely or partially shaded
26.11.25 - Rectangles with one or more curved sides
26.17.02 - Bands, wavy; Bars, wavy; Lines, wavy; Wavy line(s), band(s) or bar(s)
26.17.05 - Bands, horizontal; Bars, horizontal; Horizontal line(s), band(s) or bar(s); Lines, horizontal
26.17.13 - Letters or words underlined and/or overlined by one or more strokes or lines; Overlined words or letters; Underlined words or letters
Filing Date: 07/14/2011
Current Basis: 1A
Original Filing Basis: 1A
Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "DENTAL PLAN" APART FROM THE MARK AS SHOWN
Description of Mark: Color is not claimed as a feature of the mark. The mark consists of the sun in the form of a swirl circling in a clockwise direction, followed by a stylized cactus arising from a sweeping line depicting the ground with a shadow of the cactus below and to the right; the word "Southwest" to the right of the cactus with shadow marks to the right of the letters, above the words "DENTAL PLAN" in a heavy box with shadow marks to the right of the box, above a heavy line with the words "MAKING ARIZONA SMILE" below the heavy line.
Type of Mark: SERVICE MARK
Register: PRINCIPAL-2(F)-IN PART
Live/Dead Indicator: LIVE
SiteNo: 72741