Serial Number: 76664233

Reg Number: 3413844

Word Mark: SIERRA TEQUILA SILVER MEXICO JALISCO MEXICO ELABORADO DE AGAVE AZUL HECHO EN MEXICO IMPORTED

Translation: The English translation of the wording ELABORADO DE AGAVE AZUL is PRODUCED WITH BLUE AGAVE, and the translation of the wording HECHO EN MEXICO is MADE IN MEXICO.

Goods and Services: IC 033. US 047 049. G & S: Alcoholic beverages, namely, tequila

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 02.01.01 - Busts of men facing forward; Heads of men facing forward; Men - heads, portraiture, or busts facing forward; Portraiture of men facing forward
02.01.09 - Indians, American (men); Men, American Indians; Native Americans (men)
02.01.10 - Men, Spaniards or Mexicans, including men wearing sombreros; Mexican men; Sombreros, men wearing; Spaniards (men)
02.01.31 - Men, stylized, including men depicted in caricature form
03.01.03 - Cats, tigers or other large cats; Cheetahs; Jaguars; Leopard; Lynx; Ocelots; Panther; Panthers; Puma; Tigers
03.01.16 - Heads of cats, dogs, wolves, foxes, bears, lions, tigers
03.01.24 - Stylized cats, dogs, wolves, foxes, bears, lions, tigers
05.13.06 - Cacti
06.05.01 - Desert scenery; Scenery of deserts
07.09.01 - Pyramids, monument
09.05.05 - Sombreros, cowboy hats (10 gallon hats), other broad-brimmed hats
20.03.10 - Bottle labels; Labels for bottles
22.01.06 - Banjos; Guitars; Ukuleles
24.09.07 - Advertising, banners; Banners
24.11.02 - Crowns open at the top
26.03.02 - Ovals, plain single line; Plain single line ovals

Filing Date: 08/07/2006

Current Basis: 44E

Original Filing Basis: 44E

Owner: (REGISTRANT) BORCO-MARKEN-IMPORT Matthiesen GmbH & Co. KG LIMITED PARTNERSHIP FED REP GERMANY Winsbergring 12-22 22525 Hamburg FED REP GERMANY

Attorney of Record: Maria C.H. Lin

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "MEXICO," "JALISCO MEXICO," "TEQUILA," "SILVER," "ELABORADO DE AGAVE AZUL," "HECHO EN MEXICO," and "IMPORTED" APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) red, green, white, blue, gold, yellow, orange, brown, grey and black is/are claimed as a feature of the mark. The mark consists of the color red appearing in the banner design, shadowing behind the wording "Tequila," man's sombrero, man's vest, border, background, wording "Hecho en Mexico," word "Imported," and border of the rectangle at the bottom; the color green appears in the cactus and stripe of the banner; the color white appears in the word "Mexico," inside the wording "Jalisco" and "Mexico," in the word "Sierra," middle stripe in the banner, man's bandana, man's shirt sleeves, and inside of wording "Elaborado de Agave Azul"; the color blue appears in the man's pants; the color gold appears in the guitar; the color yellow appears in the sun and lower sunset; the color orange appears in the middle of the sunset; the color brown appears in the man's boots, decorative border of the label, man's mustache and hair, guitar, and outline of wording "Elaborado de Agave Azul"; the color grey appears in the background of the label at the bottom of the label; and the color black appears in the outline of the wording "Jalisco Mexico," stylized agave plant and surrounding circle, the outline of the wording "Sierra" and "Tequila Silver", outline of a man's bust, pyramid, agave plant, and dog's head.

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 442560