Serial Number: 76664239

Reg Number: 3413845

Word Mark: SIERRA TEQUILA REPOSADO MEXICO JALISCO MEXICO ELABORADO DE AGAVE AZUL HECHO EN MEXICO IMPORTED

Translation: The English translation of the word REPOSADO in the mark is "RESTED," the translation of the wording ELABORADO DE AGAVE AZUL is "PRODUCED WITH BLUE AGAVE," and the translation of the wording HECHO EN MEXICO is "MADE IN MEXICO".

Goods and Services: IC 033. US 047 049. G & S: Alcoholic beverages, namely, tequila

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 02.01.01 - Busts of men facing forward; Heads of men facing forward; Men - heads, portraiture, or busts facing forward; Portraiture of men facing forward
02.01.09 - Indians, American (men); Men, American Indians; Native Americans (men)
02.01.10 - Men, Spaniards or Mexicans, including men wearing sombreros; Mexican men; Sombreros, men wearing; Spaniards (men)
02.01.31 - Men, stylized, including men depicted in caricature form
03.01.03 - Cats, tigers or other large cats; Cheetahs; Jaguars; Leopard; Lynx; Ocelots; Panther; Panthers; Puma; Tigers
03.01.16 - Heads of cats, dogs, wolves, foxes, bears, lions, tigers
03.01.24 - Stylized cats, dogs, wolves, foxes, bears, lions, tigers
05.13.06 - Cacti
06.05.01 - Desert scenery; Scenery of deserts
07.09.01 - Pyramids, monument
09.05.05 - Sombreros, cowboy hats (10 gallon hats), other broad-brimmed hats
20.03.10 - Bottle labels; Labels for bottles
22.01.06 - Banjos; Guitars; Ukuleles
24.09.07 - Advertising, banners; Banners
24.11.02 - Crowns open at the top
26.03.02 - Ovals, plain single line; Plain single line ovals

Filing Date: 08/07/2006

Current Basis: 44E

Original Filing Basis: 44E

Owner: (REGISTRANT) BORCO-MARKEN-IMPORT Matthiesen GmbH & Co. KG LIMITED PARTNERSHIP FED REP GERMANY Winsbergring 12-22 22525 Hamburg FED REP GERMANY

Attorney of Record: Maria C.H. Lin

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "MEXICO," "JALISCO MEXICO," "TEQUILA," "REPOSADO," "ELABORADO DE AGAVE AZUL," "HECHO EN MEXICO," and "IMPORTED" APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) red, green, white, blue, gold, yellow, orange, brown and black is/are claimed as a feature of the mark. The mark is as presented in the drawing, a label depicting in color a guitarist in Mexican attire sitting on the ground at the foot of a cactus tree with the words "SIERRA TEQUILA" prominently displayed. The mark consists of the color red appearing in the banner design, shadowing behind the wording "Tequila," man's sombrero, and man's vest; the color green appears in the cactus and stripe of the banner; the color white appears in the word "Mexico," word "Sierra," middle stripe in the banner, man's bandana, and man's shirt sleeves; the color blue appears in the man's pants; the color gold appears in the border of the label and guitar; the color yellow appears in the sun and lower sunset; the color orange appears in the top of the sunset; the color brown appears in the man's boots, decorative border of the label, man's mustache and hair, guitar's body, outline of a man's bust, pyramid, agave plant, dog's head, and word "Imported"; the color black appears in the wording "Jalisco Mexico," stylized agave plant and surrounding circle, the outline of the wording "Sierra" and "Tequila Reposado.

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 442559