Serial Number: 79118388

Reg Number: 4344835

Word Mark: SIERRA REPOSADO

Translation: The English translation of "REPOSADO" and "ELABORADO DE AGAVE AZUL" in the mark is "rested" and "made from blue agave".

Goods and Services: IC 033. US 047 049. G & S: Spirits of Mexican origin, namely, tequila

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 01.05.25 - Sun, other representations of the sun
02.01.10 - Men, Spaniards or Mexicans, including men wearing sombreros; Mexican men; Sombreros, men wearing; Spaniards (men)
05.13.06 - Cacti
20.03.10 - Bottle labels; Labels for bottles
22.01.06 - Banjos; Guitars; Ukuleles
24.09.07 - Advertising, banners; Banners
24.11.01 - Crowns closed at the top
26.11.28 - Miscellaneous designs with overall rectangular shape; Rectangular shapes (miscellaneous overall shape)

Filing Date: 04/19/2012

Current Basis: 66A

Original Filing Basis: 66A

Owner: (REGISTRANT) BORCO-MARKEN-IMPORT; Matthiesen GmbH & Co. KG LIMITED PARTNERSHIP FED REP GERMANY Winsbergring 12-22 Hamburg FED REP GERMANY

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "REPOSADO", "IMPORTED", AND "ELABORADO DE AGAVE AZUL" APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) red, green, white, blue, gold, yellow, brown, black, orange and gray is/are claimed as a feature of the mark. The mark consists of a label having a rectangular shape with an arched top and a border consisting of gray with a black line and then a gold inner portion having a black and yellow floral pattern; at the top of the rectangle is a red banner having green, white, and red sides; below the banner is a gold and yellow background having a black agave plant at the top surrounded by a black outlined oval; below and to the left is a green cactus with a man sitting to its right with a red sombrero with a white line design; a red vest, a white neck scarf; a white shirt, an orange guitar having a white outlined black circle in the center with black and white neck; blue jeans, and brown with orange shaded boots; superimposed over the cactus is the word "SIERRA" in white with black outlining; to the lower left is the word "REPOSADO" in black with a black curved line below; below that word is the wording "ELABORADO DE AGAVE AZUL" in yellow with gold outline; in the background is an orange and yellow sun and an orange mountain region; below the main rectangle is a connected constricted section in gold that has black horizontal lines with a yellow rectangle in the center having the word "IMPORTED" in black; to the left of the rectangle is a gray face with black outlining and a gray pyramid with black outlining; to the right of the rectangle is a gray agave plant with black outlining and a dog head in gray with black outlining; below the constricted section is another rectangle with gold border having a black line and square border pattern, in the center of the rectangle is another gray rectangle.

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 3413844;3413845

SiteNo: 48763