Serial Number: 78378896

Reg Number: 2999356

Word Mark: SHOPPING IN AMERICA

Goods and Services: (CANCELLED) IC 035. US 100 101 102. G & S: PROVIDING ADVERTISING AND PUBLICITY SERVICES FOR RETAIL SHOPPING CENTERS AND MALLS; PROVIDING INFORMATION REGARDING DEMOGRAPHICS FOR THE RETAIL SHOPPING CENTER INDUSTRY; CONDUCTING MARKET RESEARCH RELATED TO THE RETAIL SHOPPING CENTER INDUSTRY; CREATING AND UPDATING ADVERTISING MATERIAL FOR RETAIL SHOPPING CENTERS AND MALLS; BUSINESS MARKETING SERVICES FOR RETAIL SHOPPING CENTERS AND MALLS; PROVIDING BUSINESS MARKETING INFORMATION IN THE FIELD OF CONSUMER SHOPPING DEMOGRAPHICS FOR RETAIL SHOPPING CENTERS AND MALLS; PROVIDING BUSINESS MARKETING INFORMATION, NAMELY DISSEMINATION OF MARKET RESEARCH RESULTS TO OTHERS; CONDUCTING BUSINESS RESEARCH IN THE FIELDS OF CONSUMERS AND RETAILERS; CONDUCTING BUSINESS AND MARKET RESEARCH SURVEYS CONCERNING CONSUMERS AND RETAILERS; CONDUCTING MARKETING SURVEYS; BUSINESS RESEARCH SERVICE, NAMELY PREPARING RESEARCH REPORTS FOR OTHERS IN CONNECTION WITH RETAIL SHOPPING CENTER AND MALL SERVICES. FIRST USE: 20031201. FIRST USE IN COMMERCE: 20031201

Mark Drawing Code: (4) STANDARD CHARACTER MARK

Filing Date: 03/04/2004

Current Basis: 1A

Original Filing Basis: 1A

Owner: (REGISTRANT) Macerich Partnership, L.P., The The Macerich Company, a Maryland corporation, its sole general partner LIMITED PARTNERSHIP DELAWARE 401 Wilshire Boulevard, Suite 700 Santa Monica CALIFORNIA 90401

Attorney of Record: Christine L. Lofgren, Esq.

Type of Mark: SERVICE MARK

Register: July 12, 2005

Live/Dead Indicator: DEAD

SiteNo: 230250