Serial Number: 77707147

Reg Number: 3854527

Word Mark: SHAKESPEARE'S CHOICE

Goods and Services: IC 030. US 046. G & S: Artificial rice; cereal based snack food; dough-enrobed foods consisting of a dough-based wrapper with fillings consisting primarily of meats, poultry, fish, fruits and vegetables and cheese; dough-enrobed foods consisting of a dough-based wrapper with fillings consisting primarily of pasta and rice; dried cooked-rice; enriched rice; flavourings for foods; flour for food; food condiment consisting primarily of ketchup and salsa; food package combinations consisting primarily of bread, crackers and/or cookies; food seasonings; grain-based food beverages; grain-based snack foods; herbal food beverages; husked rice; meat pies; meat turnovers; mixes for making batters for fried foods; oatmeal; packaged meal kits consisting primarily of pasta or rice; pasta; pasta and noodles; pasta for soups; pasta salad; pasta sauce; pasta shells; pasta-wrappings for gyoza; pasties; potato flour; pounded rice cakes (mochi); prepared pasta; puffed rice; ready to eat, cereal derived food bars; rice; rice and seasoning mix combined in unitary packages; rice cakes; rice crackers; rice flour; rice noodles; rice pudding; rice salad; rice starch flour; rice, seasonings, and flavorings combined in unitary packages; rice-based snack foods; salt for preserving food; seasoned coating mixtures for foods; wheat flour; wheat-based snack foods; wholemeal rice. FIRST USE: 20091101. FIRST USE IN COMMERCE: 20091101

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 02.01.05 - Historical men (American); Men, famous; Presidents (American)
02.01.16 - Historical costumes (men wearing); Men, other wearing folk or historical costumes
07.03.06 - Art galleries; Bars, cocktail Lounge; Delicatessens; Discos; Drive-in-theaters; Galleries, art; Grocery stores; Restaurants; Service stations; Stores (building); Supermarket; Theaters
11.03.10 - Paper plates, full; Plates, dinnerware, full
24.09.01 - Flags, rectangular or square, excluding American flag or checkered flag

Filing Date: 04/06/2009

Current Basis: 1A

Original Filing Basis: 1B

Owner: (REGISTRANT) Highton, Martin INDIVIDUAL UNITED KINGDOM 9327 Edgewood Drive La Mesa CALIFORNIA 91941

Attorney of Record: Eric Hanscom

Description of Mark: The color(s) gray and black is/are claimed as a feature of the mark. The mark consists of a stylized drawing of "William Shakespeare" holding a tray of food, as described in numerous Shakespearean plays, with a stylized drawing of the Olde Globe Theatre in the background, with the words "Shakespeare's Choice" in Olde English font at the bottom of the mark. All of the words and designs in the mark are written in black, on a gray background.

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 3311465;3311602

SiteNo: 72695