Serial Number: 77073630

Reg Number: 3597037

Word Mark: SERGEANT'S WESTERN WORLD

Goods and Services: IC 035. US 100 101 102. G & S: Retail store services and online retail store services featuring clothing, namely, women's shirts, jeans, hats, boots, tee shirts, purses, vests, jackets, sweatshirts; men's tee shirts, shirts, jeans, boots, hats, belts; jewelry, jewelry boxes; clocks; wall sconces; bible covers; cell phone cases; body cream, body wash; bathroom sets, namely, a soap dish, toothbrush holder, cup holder and soap/lotion, shower curtains; picture fames; cookie jars; letter holders; matchbox covers; home accessories, namely, stockings; collectibles featuring lunch box tins and salt/pepper shakers; mugs; candle holders; plates, figurines, tissue box; shower hooks, towel sets, waste baskets, nightlights; backpacks, sleeping bags; lunch bags, duffel bags, infant pillow sets, infant rompers; leather shoulder bags; snuff caddy; books; saddles, saddle covers; stirrups; treats for horses; training equipment, namely, cavesons, nosebands, hackamores, bonnets, martingales, training forks; grooming supplies, blankets, horse medicine and supplements; horse boots and leg protection; coolers; sheets; bits; curb chains; headstalls; spurs; spur straps; halters and leads. FIRST USE: 19940000. FIRST USE IN COMMERCE: 19940000

Mark Drawing Code: (4) STANDARD CHARACTER MARK

Filing Date: 12/29/2006

Current Basis: 1A

Original Filing Basis: 1A

Owner: (REGISTRANT) BTWW Retail, L.P. BTWW GenPar, L.L.C., a Texas limited liability company LIMITED PARTNERSHIP TEXAS Sutie 190 1130 Dragon Street Dallas TEXAS 75207

(LAST LISTED OWNER) SMITH BROTHERS, INC. CORPORATION TEXAS 525 GREAT ROAD LITTLETON MASSACHUSETTS 01460

Attorney of Record: Alfred Frawley

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "WESTERN" APART FROM THE MARK AS SHOWN

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 79365