Serial Number: 85722818

Word Mark: RIVIA

Translation: The wording "RIVIA" has no meaning in a foreign language.

Goods and Services: IC 035. US 100 101 102. G & S: Business management consultation, namely, advising clients in all business fields about business strategy, brand growth and strategy; business consultation and management regarding launching of new products; innovation and new product and service strategy, namely, management consulting and advisory services in the areas of corporate growth strategy, innovation and growth processes; marketing strategy, namely, marketing plan development and marketing consulting; design and development of processes for the analysis and the implementation of strategic plans and management projects, namely, design and development of online marketing activities for third parties; business organization and operation consultancy; business related policy management, namely, formulation of best practices to achieve brand growth and development; business consultation regarding performance, marketing activities and launching of new products and services; business management services, namely, managing product distribution processes for others. FIRST USE: 20121101. FIRST USE IN COMMERCE: 20121101

IC 036. US 100 101 102. G & S: Financial analysis and consultation in the nature of assisting clients with financial and strategic initiatives, namely, financial restructuring, financial consultancy in the field of executive compensation design, financial valuation of personal property, real estate and intellectual property, private equity consultant services, financial consulting and advising in the field of mergers and acquisitions, investment management services in the field of acquiring joint ventures, financial asset management, financial consultation for new products and services, hedge fund investment services, private placements of hedge funds, operation and management of hedge funds and financial risk management. FIRST USE: 20121101. FIRST USE IN COMMERCE: 20121101

IC 041. US 100 101 107. G & S: educational services in the nature of seminars, workshops, and conferences in the field of business management and development, business process reengineering, new product design, development and testing, new product marketing, interior retail space and merchandise display design. FIRST USE: 20121101. FIRST USE IN COMMERCE: 20121101

IC 042. US 100 101. G & S: Product development; innovation and new product and service strategy, namely, innovation consulting services, namely, advising others in the areas of product development; Consultancy in the field of software design, design and development of multimedia products, design and testing of new products for others, product development, design of mechanical and electro-mechanical apparatus and instrument; technology consultation in the field of consumer electronics and computers. FIRST USE: 20121101. FIRST USE IN COMMERCE: 20121101

Mark Drawing Code: (4) STANDARD CHARACTER MARK

Filing Date: 09/07/2012

Current Basis: 1A

Original Filing Basis: 1B

Owner: (APPLICANT) Agan, Thomas E. INDIVIDUAL UNITED STATES 2067 Butternut Lane Northbrook ILLINOIS 60062

Attorney of Record: Deborah A. Basile

Description of Mark: Color is not claimed as a feature of the mark.

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 3209