Serial Number: 85459532

Reg Number: 4256316

Word Mark: REESE'S MILK CHOCOLATE PEANUT BUTTER TREE

Goods and Services: IC 030. US 046. G & S: Candy. FIRST USE: 20081111. FIRST USE IN COMMERCE: 20081111

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 01.15.09 - Snowflakes
05.01.10 - More than one tree or bush; thicket; group of trees; Thicket
05.15.04 - Christmas trees, decorated
08.03.01 - Candy bars, (chocolate); Chips, (chocolate); Chocolate candies; Chocolate chips
26.01.26 - Coils; Spirals; Swirls
26.03.17 - Concentric ovals; Concentric ovals and ovals within ovals; Ovals within ovals; Ovals, concentric
26.03.21 - Ovals that are completely or partially shaded

Filing Date: 10/28/2011

Current Basis: 1A

Original Filing Basis: 1A

Owner: (REGISTRANT) Hershey Chocolate & Confectionery Corporation CORPORATION DELAWARE Suite 204 4860 Robb Street Wheat Ridge COLORADO 80033

Attorney of Record: John P. Rynkiewicz

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "MILK CHOCOLATE", "PEANUT BUTTER" AND "TREE" APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) orange, brown, yellow, green, white and beige is/are claimed as a feature of the mark. The mark consists of "REESE'S" in yellow stylized script letters outlined in the color brown below the words "MILK CHOCOLATE" in brown and above the words "PEANUT BUTTER" in yellow letters, a stylized partial design logo of an elongated side of a peanut butter cup in brown all within two concentric ovals in brown and orange, a green Christmas tree with orange and yellow dots, five other partial and shaded trees, snowflake designs and the word "TREE" all on a shaded light and dark orange swirl background. The mark consists of the colors orange, brown, yellow, green, white and beige with the color orange appearing as background for the entire mark, in the oval, and in the dots on the tree; the color brown appearing in the elongated side view of a stylized peanut butter cup, and in the words "MILK CHOCOLATE" and "TREE"; the color white outlining the word "TREE" and the tree design; the color yellow appearing in "REESE'S" and in the words "PEANUT BUTTER" and in the dots on the tree; the color green appearing in the Christmas tree shades in light and darker green; with the color beige appearing in the designs of the background trees and the snowflakes. The dotted lining surrounding the mark is for placement/positioning of the mark and is not a feature of the mark.

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 1074163;2322016;3601728;AND OTHERS

SiteNo: 17714