Serial Number: 85304356

Word Mark: REESE'S, MILK CHOCOLATE, PEANUT BUTTER CUPS AND MINIATURES

Goods and Services: (ABANDONED) IC 030. US 046. G & S: Candy

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 05.03.08 - More than one leaf, including scattered leaves, bunches of leaves not attached to branches
19.07.06 - Boxes, candy; Candy boxes

Filing Date: 04/25/2011

Current Basis: 1B

Original Filing Basis: 1B

Owner: (APPLICANT) Hershey Chocolate & Confectionery Corporation CORPORATION DELAWARE Suite 204 4860 Robb Street Wheat Ridge COLORADO 80033

Attorney of Record: John P. Rynkiewicz

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "MILK CHOCOLATE AND PEANUT BUTTER CUPS" APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) orange, brown, yellow, red, yellow-gold, white and tan is/are claimed as a feature of the mark. The mark consists of "REESE'S" in yellow stylized script letters outlined in the color brown against an orange background having a series of yellow-outlined leaves, and above the words " PEANUT BUTTER CUPS " in yellow letters over a stylized partial design logo of an elongated side of a peanut butter cup, MINIATURES in white letters outlined in brown, with the words MILK CHOCOLATE above "REESE'S." There are two overlapping leaves with one outlined in red and the other outlined in yellow. a collective design of multiple peanut butter cups and a partially eaten stylized design of a peanut butter cup, all on an orange background. There are two vertical yellow-gold bars and at the ends of the marks are a series of brown, tan, red and red-outlined leaves. The light blue portion shown in the inside of the two overlapping leaves in the mark indicates clear, see-through packaging. The dotted lines in the mark are intended to show placement of the mark and are not a feature of the mark.

Type of Mark: TRADEMARK

Register: PRINCIPAL-2(F)-IN PART

Live/Dead Indicator: DEAD

Prior Registrations: 1074163;2322016;3934544;AND OTHERS

SiteNo: 17784