Serial Number: 77981939

Reg Number: 4088493

Word Mark: RAKUTEN

Translation: The wording "Rakuten" has no meaning in a foreign language.

Goods and Services: IC 035. US 100 101 102. G & S: Retail department store services; Retail convenience store services; Retail on-line department store services; Retail on-line convenience store services; Computerized on-line ordering featuring general merchandise and general consumer goods; Providing an on-line commercial information directory; Providing a searchable database in the field of business information available via a global computer network; Database management services; Dissemination of advertising for others via an on-line electronic communications network; Providing advertising space on the Internet, and providing information and consultancy thereon; Provision of advertising space by electronic means and global information networks; Providing a searchable on-line advertising guide featuring the goods and services of other on-line vendors; Auctioneering services, and providing information thereon; Market research services; Advertising services; Advertising agencies; Business advisory services, consultancy and information; Employment agencies; Goods import-export agencies; Mail order services featuring books, gifts, clothing, drinks and food, and providing information thereon; Sales promotion services through the provision of prizes, quizzes, questionnaires and games, and providing information thereon; Referrals for remodeling contractors; Telephone directory assistance services via the Internet; Compilation and systemization of information into computer databases; Providing information on advertising and consultancy thereon; Advertising services in the nature of e-mail blast campaigns for others; Consultancy concerning advertising by e-mail; Preparation and dissemination of advertising matter by e-mail; Commercial consultancy; Organization, management and arrangement of Internet auctions, and providing information thereon; Providing information on items being auctioned over the Internet; Consultancy concerning employment recruiting activities. Promoting the goods and services of others by means of the issuance of loyalty reward cards, and providing information thereon; and Providing consumer product information via the Internet, terminals, web sites, mobile phones and electronic bulletin boards; Providing travelers with information on customs clearance with regard to duty-free shops; Organizing and conducting job fairs; Providing information on recruitment techniques; Providing information about Internet auctions; Organizing and conducting presentations for products, namely, computer graphics and video game programs; Providing information on politics and economics and policies pertaining thereto; and Moving and relocation services, namely, planning and implementing moves of homes for others; Agencies providing on-track betting tickets via the Internet. FIRST USE: 20051201. FIRST USE IN COMMERCE: 20051201

IC 039. US 100 105. G & S: Delivery of goods, and providing information thereon; Storage of goods; Transport brokerage; Transportation information regarding railway, car, vessel, flight and bus; Providing a web site and web site links to geographic information, map images, and trip routing; Traffic information; Transport reservation services, and providing information thereon; Travel agency services, namely, making reservations and bookings for transportation, and providing information thereon; Providing information on vehicle rental; Travel and tour reservation ticket service; Providing information on schedules of railway, car, ship, flight via the Internet; Providing information on the status of booking of railway, car, ship, flight; Providing information on transportation expenses of railway, car, ship, flight via the Internet; Travel booking agencies, excluding lodging bookings, for bookings via the Internet; and travel booking agencies, excluding lodging bookings; Providing information via the Internet on arranging travel tours, excluding information on lodging; and providing information on arranging travel tours; Providing travel information on sightseeing locations; Travel information regarding the various destinations; Car rental; Car rental reservation services for others; and Travel agency services, namely, providing information on transportation expenses and fare discounting of railway, car, ship and flight; and Providing a web site featuring information in the field of postal codes. FIRST USE: 20051201. FIRST USE IN COMMERCE: 20051201

IC 043. US 100 101. G & S: Arranging temporary housing accommodations through reservations; Booking of boarding for animals; Bookings for others with regard to restaurants, cafés, cafeterias, self-service restaurants and snack-bars; Providing information in the field of restaurants, cafés, cafeterias, self-service restaurants and snack-bars; Internet order-taking services, namely, booking catering services for others; Providing information on temporary housing accommodations; Providing information on the status of booking of temporary housing accommodations; Providing information on the boarding for animals; Providing information relating to providing foods and beverages; Providing information on temporary housing accommodations via the Internet and providing information on temporary housing accommodations via other means; Travel agency services, namely, making reservations and bookings for hotels and boarding houses via the Internet and by other means; Providing information on discounted temporary housing accommodation fees; Providing information on discounted fees relating to foods and beverages; and Providing information on discounted fees relating to boarding for animals; and Providing information about facilities for holding weddings and banquets. FIRST USE: 20051201. FIRST USE IN COMMERCE: 20051201

Mark Drawing Code: (4) STANDARD CHARACTER MARK

Filing Date: 01/05/2009

Current Basis: 1A

Original Filing Basis: 1B

Owner: (REGISTRANT) Rakuten, Inc. CORPORATION JAPAN 4-12-3 Higashishinagawa, Shinagawa-ku Tokyo 140-0002 JAPAN

Attorney of Record: Ray Thomas, Jr.

Description of Mark: Color is not claimed as a feature of the mark.

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 86713