Serial Number: 79086920

Reg Number: 4030488

Word Mark: QUALITÀ E TRADIZIONE DAL 1859 LA ROSSA BIRRA MORETTI ITALIA DOPPIO MALTO

Translation: The English translation of "QUALITA' E TRADIZIONE", "DAL", "LA ROSSA", "BIRRA", "ITALIA" and "DOPPIO MALTO" in the mark is "QUALITY AND TRADITION", "SINCE", "THE RED", "BEER", "ITALY" and "DOUBLE MALT".

Goods and Services: IC 032. US 045 046 048. G & S: Beers

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 02.01.30 - Business suits (men wearing); Men wearing two or three piece business suits
02.09.01 - Drinking, humans; Eating, humans; Humans, including men, women and children, depicted eating or drinking
05.07.02 - Bundles, grain; Haystacks; Stalks (grain)
06.09.25 - Cemeteries
09.05.10 - Men's narrow-brimmed hats, including fedoras and derbies
11.03.02 - Beer steins or mugs; Cups, beer mugs; Mugs, beer; Tankards
20.03.10 - Bottle labels; Labels for bottles
24.01.02 - Shields or crests with figurative elements contained therein or superimposed thereon
24.09.07 - Advertising, banners; Banners
26.03.21 - Ovals that are completely or partially shaded
26.17.02 - Bands, wavy; Bars, wavy; Lines, wavy; Wavy line(s), band(s) or bar(s)
26.17.05 - Bands, horizontal; Bars, horizontal; Horizontal line(s), band(s) or bar(s); Lines, horizontal
26.17.09 - Bands, curved; Bars, curved; Curved line(s), band(s) or bar(s); Lines, curved

Filing Date: 07/21/2010

Current Basis: 66A

Original Filing Basis: 66A

Owner: (REGISTRANT) Heineken Italia S.p.A. JOINT STOCK COMPANY ITALY Loc. Autoporto, 11 Pollein (AO) ITALY I11020

Attorney of Record: Francesco Braga

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "QUALITA'", "DAL 1859", "BIRRA", "ITALIA" AND "DOPPIO MALTO" APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) red, brown, yellow, green, white, black and pink is/are claimed as a feature of the mark. The mark consists of the following: a red oval with notches around the exterior and a small circle at the bottom; two yellow concentric ovals appear near the edge of the red oval and inside this is a band formed by two partial yellow concentric ovals with the words "QUALITÀ E TRADIZIONE" in yellow with black shading at the top of the band and the words "DOPPIO MALTO" in yellow with black shading at the bottom of the band with four grain stalks in yellow with red interior within the band; the words "LA ROSSA" appears horizontally across the center of the band in white with yellow outlining and underlined with yellow curved lines; the words "BIRRA MORETTI" appear below in yellow with black shading with an abstract design outlined in yellow below and a banner in green with white shading and yellow edges enclosing the word "ITALIA" in white appears below this; above the wording "LA ROSSA" is an image of a man in a green suit, white shirt, yellow tie, green hat, and pink skin with brown details drinking a mug of beer with white foam and yellow and red colored liquid and a resting his arm on a banner in green with white shading and yellow edges with a red shield in the center outlined in yellow with an abstract yellow design in the center and the word "DAL" in white to the left of the shield and "1859" in white to the right of the shield; behind the man is scenery highlighted with black. The grey in the mark at the edges of the oval represents transparent background area and is not claimed as a feature of the mark.

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 2998918;3532642

SiteNo: 7188