Serial Number: 79086869

Reg Number: 4030486

Word Mark: QUALITÀ E TRADIZIONE DAL 1859 BIRRA MORETTI RICETTA ORIGINALE ITALIA

Translation: The English translation of "QUALITA' E TRADIZIONE", "DAL", "BIRRA", "RICETTA ORIGINALE" and "ITALIA" in the mark is "QUALITY AND TRADITION", "SINCE", "BEER", "ORIGINAL RECIPE" and "ITALY".

Goods and Services: IC 032. US 045 046 048. G & S: Beers

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 02.01.30 - Business suits (men wearing); Men wearing two or three piece business suits
02.09.01 - Drinking, humans; Eating, humans; Humans, including men, women and children, depicted eating or drinking
05.07.02 - Bundles, grain; Haystacks; Stalks (grain)
06.09.25 - Cemeteries
09.05.10 - Men's narrow-brimmed hats, including fedoras and derbies
11.03.02 - Beer steins or mugs; Cups, beer mugs; Mugs, beer; Tankards
20.03.10 - Bottle labels; Labels for bottles
24.01.02 - Shields or crests with figurative elements contained therein or superimposed thereon
24.09.07 - Advertising, banners; Banners
26.03.02 - Ovals, plain single line; Plain single line ovals
26.17.02 - Bands, wavy; Bars, wavy; Lines, wavy; Wavy line(s), band(s) or bar(s)
26.17.05 - Bands, horizontal; Bars, horizontal; Horizontal line(s), band(s) or bar(s); Lines, horizontal
26.17.09 - Bands, curved; Bars, curved; Curved line(s), band(s) or bar(s); Lines, curved

Filing Date: 07/21/2010

Current Basis: 66A

Original Filing Basis: 66A

Owner: (REGISTRANT) Heineken Italia S.p.A. JOINT STOCK COMPANY ITALY Loc. Autoporto, 11 Pollein (AO) ITALY I11020

Attorney of Record: Francesco Braga

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "QUALITA'", "DAL 1859", "BIRRA", "RICETTA ORIGINALE" AND "ITALIA" APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) brown, beige, green, ochre, white and red is/are claimed as a feature of the mark. The mark consists of the following: a white oval with beige shading on the left and right of the oval a notch at the bottom; the oval is outlined in brown, beige and green; inside the top of the oval is a band formed by two partial beige concentric ovals with the words "QUALITÀ E TRADIZIONE" in green at the top of the band with grain stalks in beige with white interiors on either side; inside this an image of a man in a green suit, white shirt, beige tie, green hat, and beige skin with brown and black details drinking a mug of beer with white foam and ochre and red colored liquid and a resting his arm on a banner in green with white shading with a brown shield with red edges with an abstract white and brown design in the center and the word "DAL" in white to the left of the shield and "1859" in white to the right of the shield; behind the man is scenery in ochre and highlighted with brown; below this are words "BIRRA MORETTI" in red with beige shading and a beige curved line on either side; below this are the words "RICETTA ORIGINALE" in green and at the bottom of the oval is a banner in green with white shading and beige edges enclosing the word "ITALIA" in white.

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 2998918;3532642

SiteNo: 7189