Serial Number: 85578065

Word Mark: PVA- PAYOR VALUE ASSESSMENT

Goods and Services: IC 035. US 100 101 102. G & S: consulting services in the field of product pricing strategies and life-cycle assessment for the pharmaceutical industry; and developing product life-cycle assessments for the pharmaceutical industry; consulting services in the fields of product marketing and contracting strategies for the pharmaceutical industry; developing pharmaceutical contracting strategies; business consulting services, namely product value assessments for the pharmaceutical industry; business consulting services in the field of product value assessments for the pharmaceutical industry; and product value assessments for the pharmaceutical industry; market research and conducting market research studies in the fields of medicine, pharmaceuticals, and biotechnology; medical, scientific, and pharmaceutical product marketing research and marketing research methodologies; conducting marketing research studies for others; consulting services, namely analyzing and reporting the drug prescription behavior of doctors for the pharmaceutical industry. FIRST USE: 20120201. FIRST USE IN COMMERCE: 20120201

IC 042. US 100 101. G & S: product research in the fields of medicine, pharmaceuticals, and biotechnology; technical consultation in the fields of medicine, pharmaceuticals, and biotechnology. FIRST USE: 20120201. FIRST USE IN COMMERCE: 20120201

Mark Drawing Code: (4) STANDARD CHARACTER MARK

Filing Date: 03/23/2012

Current Basis: 1A

Original Filing Basis: 1A

Owner: (APPLICANT) Roger Green & Associates, Inc. CORPORATION PENNSYLVANIA 480 Union Square Drive New Hope PENNSYLVANIA 18938

Attorney of Record: Bruce Londa

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "PAYOR VALUE ASSESSMENT" APART FROM THE MARK AS SHOWN

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 84525