Serial Number: 85040482

Reg Number: 3919260

Word Mark: PSC AUTOMOTIVE GROUP E-VALUE PRICING WE DO THE SHOPPING FOR YOU POSITION $16K $15K $14K $13K $12K

Goods and Services: IC 035. US 100 101 102. G & S: automobile dealership services. FIRST USE: 20091101. FIRST USE IN COMMERCE: 20091101

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 01.15.25 - Coal; Dust; Light rays; Liquids, spilling; Pouring liquids; Sand; Spilling liquids
18.05.01 - Cabs, taxi; Cars (not emergency); Hearses; Limousines; Race cars; Taxicabs
26.11.14 - Rectangles (three or more rectangles); Three or more rectangles
26.11.16 - Rectangles touching or intersecting
26.11.21 - Rectangles that are completely or partially shaded

Filing Date: 05/17/2010

Current Basis: 1A

Original Filing Basis: 1A

Owner: (REGISTRANT) PSC Automotive Group, LLC LIMITED LIABILITY COMPANY NEVADA Suite 215 One Page Avenue Asheville NORTH CAROLINA 28801

Attorney of Record: Eric Stevens

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "AUTOMOTIVE GROUP" APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) blue, white, silver, black, yellow and orange is/are claimed as a feature of the mark. The mark consists of a silver rectangle bearing the words "PSC AUTOMOTIVE GROUP" in blue letters lined in white with the letters "PSC" larger and above the words "AUTOMOTIVE GROUP". Below the rectangle on the left is a blue rectangle that depicts a yellow and white line with black dots with "$12K" "$13K" "$14K" "$15K" "$16K" appearing to the left of the dots. The wording "$12K" appears in the color white and is located next to a large black automobile. A design of a white light ray appears around the large automobile. The wording "$13K" appears in the color yellow and is located next to two small, black automobiles. The wording "$14K" appears in the color yellow and is located next to three small, black automobiles. The wording "$15K" appears in the color yellow and is located next to four small, black automobiles. The wording "$16K" appears in the color yellow and is located next to five small, black automobiles. Beneath the large automobile is the wording "POSITION" appearing in the color orange. To the right of the blue rectangle is a black rectangle that bears the words "E-VALUE PRICING WE DO THE SHOPPING FOR YOU" with the words "E" and "VALUE" in white lettering and the hyphen mark and the wording "PRICING" appearing in blue lettering. The wording "WE DO THE SHOPPING FOR YOU" appears in the color white.

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 2992181

SiteNo: 6545