Serial Number: 77159874

Reg Number: 3610853

Word Mark: PRIMARY RESPONSE P R TRUST SECURITY HONOUR

Goods and Services: IC 045. US 100 101. G & S: Security services, namely, concierge security officer services, namely, providing security guard services and protective security guard services for residents and guests in commercial and residential buildings; security surveillance services; security guard services and security patrol guard services in the nature of parking enforcement for security purposes, labor dispute security guard services, and special event security guard services; monitoring of alarms, namely, monitoring burglar alarms, security alarms, and fire alarms; investigation services, namely, investigation services related to insurance claims and private investigation services

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 03.01.02 - Lion insignia (heraldic lion)
03.01.08 - Dogs; Puppies
03.01.24 - Stylized cats, dogs, wolves, foxes, bears, lions, tigers
05.03.03 - Maple leaf
05.15.25 - Other decorations made of plants
14.05.01 - Gavels; Hammers; Mallets (tools)
17.05.02 - Scales of Justice; Scales, two pan balance scales; Weights, weights for scales
20.05.05 - Bibles (open); Books that are open; Cook books (open); Encyclopedias (open)
24.01.02 - Shields or crests with figurative elements contained therein or superimposed thereon
24.09.01 - Flags, rectangular or square, excluding American flag or checkered flag
24.09.07 - Advertising, banners; Banners
24.09.09 - Flags, more than one; More than one flag
24.11.01 - Crowns closed at the top
26.03.17 - Concentric ovals; Concentric ovals and ovals within ovals; Ovals within ovals; Ovals, concentric

Filing Date: 04/18/2007

Current Basis: 44E

Original Filing Basis: 1B;44D

Owner: (REGISTRANT) Primary Response Inc. CORPORATION CANADA 9th Floor 250 Consumers Road Toronto, Ontario CANADA M2J4V6

Attorney of Record: Jack Smugler

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "RESPONSE" OR "SECURITY" APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) blue, green, white, red, gold, black, tan, and purple is/are claimed as a feature of the mark. The mark consists of a heraldic crest on a blue background, with white borders and the words "PRIMARY RESPONSE" in white. A red maple leaf, outlined in white, is also in the background. Two golden lions, facing each other, stand on their hind legs on a medium blue banner bearing the words "TRUST", "SECURITY", and "HONOUR", in white. Each lion holds in its front paws a white flag on a gold staff, the left one showing a judge's gavel in black, and the other showing scales of justice, also in black. Between the lions is a shield with background colors as follows: upper left quadrant is dark green, lower right quadrant is dark blue, lower left quadrant and upper right quadrant are white. Content of the shield is as follows: the letters "P" & "R" in the shield are gold; crown is dark blue with gold trim and jewels in the band colored, from left to right, red, green, purple, red, purple, green, red; book in lower left quadrant is outlined in black, with rectangles depicting text in black, and spaces on the page in white. Standing on all fours on top of the shield is a black & tan German Shepherd dog. Beneath the banner is a gold & black wreath, with green leaves, outlined in white, on either side of the wreath.

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 7575