Serial Number: 85770082

Word Mark: PRIMA HORCHATA ¡CONSIENTE A TU FAMILIA!¡NUEVA! NO NECESITA AZUCAR

Translation: The English translation of "PRIMA" and "HORCHATA" and "CONSIENTE A TU FAMILIA" and "NUEVA" and "NO NECESITA AZUCAR" in the mark is "COUSIN" and "RICE WATER" and "PAMPER YOUR FAMILY" and "NEW" and "NO SUGAR NEEDED".

Goods and Services: IC 032. US 045 046 048. G & S: Powders for making beverages, namely, fruit drinks; rice water and non-alcoholic rice-based beverages not being milk substitutes

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 02.03.17 - Pigtails; Ponytails; Women with ponytails or pigtails
02.03.18 - Flowers (women wearing in hair); Ribbons (women wearing in hair); Women wearing ribbons or flowers in their hair
02.03.24 - Women, stylized, including women depicted in caricature form
05.03.08 - More than one leaf, including scattered leaves, bunches of leaves not attached to branches
11.03.08 - Pitchers, beverage
20.03.02 - Foil, aluminum (rolls); Gift wrapping paper (rolls); Paper towels (rolls); Paper, gift wrapping (rolls); Paper, rolls; Paper, toilet; Scrolls; Toilet paper; Towels, rolls of paper towels; Wallpaper, rolled
24.09.07 - Advertising, banners; Banners
26.01.13 - Circles, two (not concentric); Two circles
26.01.21 - Circles that are totally or partially shaded.
26.03.02 - Ovals, plain single line; Plain single line ovals
26.03.13 - Ovals, exactly two (not concentric); Two ovals
26.07.15 - Diamonds, four or more diamonds; Four or more diamonds
26.13.21 - Quadrilaterals that are completely or partially shaded
26.13.25 - Quadrilaterals with one or more curved sides

Filing Date: 11/02/2012

Current Basis: 44E

Original Filing Basis: 44E

Owner: (APPLICANT) Industrializadora De Productos Agricolas De La Cuenca Del Papaloapan, S.A. De C.V. CORPORATION MEXICO Carretera la Tinaja-Ciudad Aleman Km 51, S/L, La Granja TresValles, Veracruz MEXICO 95300

Attorney of Record: Albert B. Kimball, Jr.

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "HORCHATA", "NUEVA" AND "NO NECESITA AZUCAR" APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) black, blue, red, brown, yellow, green, white, and peach is/are claimed as a feature of the mark. The mark consists of a design including the stylized word "PRIMA" in blue letters with a white oval background a blue lower border; underneath is the word "HORCHATA" in white letters on a blue background and a white trim. A human face in white on a background of white and red leaves above a blue scroll with red marks appears on the white oval background above the word "PRIMA". A young lady in peach, with black hair, brown and white eyes, white teeth, and red lipstick is positioned in the center of a blue circular background wearing a red blouse and a red skirt with a blue band on her waist. The blouse has a yellow collar yoke and yellow sleeve border with red flowers, separated by green dots. The young lady is wearing a blue head band with a red flower and is holding a white pitcher of liquid. The Spanish phrase "¡CONSIENTE A TU FAMILIA!", with introductory and concluding exclamation marks, appears in stylized white letters on the lower border of the blue circular background. A blue lace pattern is found above the upper portions of the blue circular background. The design is placed on a larger blue background with upper and lower dark blue borders and a row of white diamonds between the borders and the background. A dark blue circle with the words "NO NECESITA" in white and the word "AZUCAR" in yellow appears to the left of the design. An oval red insert with a yellow border and the word "NUEVA" in white letters with introductory and concluding exclamation marks is located above the design.

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 5069